Parley for the Oceans, a nonprofit, has collaborated with Adidas to produce textiles from ocean waste. Working with a global cleanup network, Parley removes plastic debris from coastlines, ocean waste, and illegal deep-sea gill nets, and transforms it into yarns and filaments.
Since the team released the first prototype, a concept sneaker, in June 2015 in a limited run, it has put out many more shoes and garments, including a midsole 3D-printed from ocean plastic. The newest shoe, Parley Ultra Boost, consists of 95 per cent ocean plastic, or about eleven plastic bottles. Addressing plastic pollution in the oceans is an ecological challenge of massive proportions.
A number of other brands have since followed Adidas’s example of partnering with nonprofits to tackle the plastics problem. Ananas Anam has created a natural textile Piñatex made from pineapple leaves. The product makes use of fiber by-products of pineapple agriculture and requires no additional land, water, fertilizer, or harmful chemicals. The result is a lightweight, flexible, and breathable alternative to resource-intensive leather. Ananas Anam is continuing to develop the material, aiming for a fully biodegradable product. Efforts to grow climate-beneficial fibers are on.

- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
UK fashion sourcing shifts south as Bangladesh overtakes China
The UK’s apparel sourcing has seen a realignment in recent years, as retailers increasingly diversify production away from traditional East... Read more
Why European consumers are spending more but buying less fashion
For much of the last two decades, the European fashion industry operated under the assumption that rising consumer wealth would... Read more
Why US apparel prices defied inflation while product quality improved
As inflation reshapes nearly every aspect of American household spending, one consumer category continues to stand apart. Housing costs have... Read more
The Resale Revolution: Vinted’s marketplace model reshapes European retail
The French fashion market has reached a turning point. In a development that highlights the growing influence of circular commerce,... Read more
France declares war on ultra-fast fashion with new green law, will reshape globa…
France has become the first major economy to legislate specifically against the ultra-fast fashion business model, a watershed moment for... Read more
France declares war on ultra-fast fashion with new green law, will reshape globa…
France has become the first major economy to legislate specifically against the ultra-fast fashion business model, a watershed moment for... Read more
Click-and-Collect: Why retailers are turning pickup counters into sales machines
Modern retail has changed the role of the physical store. Once viewed primarily as a point of sale or inventory... Read more
Why fashion e-commerce returns persist despite smarter sizing technology
For over a decade, the fashion sector has invested heavily in virtual fitting rooms, AI-powered size recommendations, and 3D body... Read more
A Quest for Essence: Unveiling the 2027 A/W Trends at Intertextile Shanghai Appa…
As the global textile industry looks toward the upcoming season, the Intertextile Shanghai Apparel Fabrics – Autumn Edition stands ready... Read more
Beyond globalization, local consumer behavior rewriting fashion retail strategy
The traditional blueprint for global fashion expansion is being rewritten. For decades, apparel companies assumed globalization would gradually create a... Read more











