In a significant move to boost India’s textile footprint, Amazon India and The Cotton Textiles Export Promotion Council (TEXPROCIL) signed an MoU during Bharat Tex 2026 in New Delhi. This partnership aims to accelerate e-commerce exports by enabling thousands of cotton textile manufacturers and exporters to tap into Amazon’s vast international marketplaces, including the United States, United Kingdom, and Canada. As the sector demonstrates resilience - with total textile exports rising to Rs 3.16 trillion in FY 2025–26- this collaboration serves as a vital bridge for businesses seeking to transition from traditional trade channels to direct-to-consumer global models.
Empowering manufacturers through knowledge and access
The initiative addresses critical barriers to entry for micro, small, and medium enterprises (MSMEs) by providing a structured roadmap for exporter readiness. Under this framework, Amazon and Texprocil will deliver comprehensive training on cross-border logistics, product compliance, and digital marketing. Dr. Siddhartha Rajagopal, Executive Director, Texprocil, emphasizes, e-commerce is emerging as a premier growth engine, allowing manufacturers to build global brands while diversifying their customer base. By leveraging Amazon Global Selling, Indian firms can now showcase premium home textiles - such as bed, bath, and kitchen linen - directly to international shoppers without the need for physical infrastructure abroad, effectively shortening supply chains and enhancing market responsiveness.
Strengthening India’s textile competitiveness
Established in 1954, TEXPROCIL is the apex government-designated body under the Ministry of Textiles responsible for promoting Indian cotton textile exports. Representing approximately 2,000 member companies, it provides market intelligence, policy advocacy, and trade facilitation for yarns, fabrics, and home textiles, playing a pivotal role in strengthening India’s global textile competitiveness.
