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Chattogram textile hub strengthens global ESG standing with Meher Garments platinum win
The Bangladesh Ready-Made Garment (RMG) sector has reached a new sustainability milestone in March 2026, with the total number of LEED-certified green factories rising to 280. Highlighting this momentum, Chattogram-based Meher Garments has secured the prestigious LEED v4.1 Platinum certification, achieving an exceptional score of 89 points. This accomplishment places the facility among the elite tier of global industrial buildings, as Bangladesh now accounts for 52 of the world’s top 100 highest-scoring LEED-certified factories. This green transition is no longer a choice but a commercial necessity as the nation navigates its 2026 LDC graduation, which will likely expose exports to higher tariffs in the EU and UK markets.
By optimizing its existing infrastructure under the rigorous Operations and Maintenance (O&M) framework, Meher Garments has demonstrated that legacy facilities can meet the highest modern environmental standards. The facility achieved top marks in energy efficiency and water conservation, addressing two of the most significant cost drivers in the textile supply chain. LEED Platinum status is a testament to the company’s long-term vision of integrating sustainability into every operational layer, noted a spokesperson for the firm. As global retailers increasingly consolidate their sourcing with ‘high-road’ partners to comply with the EU's Digital Product Passport mandates, such certifications provide a critical safeguard against order rationalization. This structural shift toward eco-certified production is expected to help Bangladesh maintain its 15 per cent export growth rate despite a 3 percent projected increase in raw material and energy costs this fiscal year.
Meher Garments is a leading apparel manufacturer based in Chattogram, specializing in high-quality knitted and woven garments for the US and European retail markets. The company is currently scaling its technical textile production to meet 2027 revenue targets while leveraging its new Platinum status to secure long-term partnerships with top-tier global fashion brands.
Vietnam eyes $50 billion export target as SaigonTex 2026 anchors regional growth
Vietnam’s textile and apparel sector has set an ambitious export turnover target of $50 billion for 2026, a strategic leap from the $46 billion recorded in 2025. Announced by the Vietnam Textile and Apparel Association (VITAS), this objective is underpinned by a massive restructuring of domestic supply chains and the aggressive utilization of new-generation Free Trade Agreements (FTAs) like the CPTPP and EVFTA. Central to this momentum is the upcoming SaigonTex – SaigonFabric 2026 expo, scheduled for April 8-11 in Ho Chi Minh City. The event is expected to host over 1,000 enterprises from 22 nations, serving as a critical hub for high-tech integration.
Transitioning from contract assembly to high-value ODM
The industry is pivoting from simple cut-make-trim (CMT) services towards higher-value Original Design Manufacturing (ODM). This shift is essential to mitigate rising logistics costs -which increased by up to 50 per cent in early 2026 due to Red Sea disruptions- and to meet the EU’s strict Carbon Border Adjustment Mechanism (CBAM). 2026 is the year where 'greening' and 'digitalization' stop being guidelines and become survival mandates, notes a senior VITAS official. A primary focus at this year’s trade summits is the ‘Made in Vietnam’ Hub, which connects global buyers with local suppliers capable of meeting international traceability standards.
Technology-driven resilience amid global headwinds
Investment in automation is accelerating to counter labor shortages and increasing wage pressures. Case studies from leading firms like Viet Tien highlight a move toward vertically integrated manufacturing, allowing for more agile ‘low-minimum order quantity’ (MOQ) models. These innovations, alongside AI-powered quality control systems, are designed to protect margins as the industry navigates a 15–16 per cent projected growth rate. By securing a 20.6 per cent share of the US apparel import market, Vietnam is successfully positioning itself as the primary alternative for brands diversifying away from traditional sourcing hubs.
The Vietnamese textile industry is the world’s third-largest garment exporter, focusing on the US, EU, and Japanese markets. Moving toward a circular economy model, the sector aims for a 10 per cent GDP contribution by late 2026 through increased localization of raw materials and state-backed interest subsidies for green technology upgrades.
Gujarat textile hub implements strategic production caps amid global volatility
The South Gujarat textile corridor is executing a decisive shift in operational strategy as weaving units move to formalize significant production curbs across the regional powerloom sector. Following a landmark survey by the Federation of Gujarat Weavers Welfare Association (FOGWWA), where 85 per cent of respondents favored immediate intervention, industry leaders have ratified a transition to 12-hour single-shift operations. This collective move seeks to rectify a severe supply-demand disparity that has eroded profit margins throughout the current fiscal year. Industry data indicates that a 50 per cent rise in yarn prices - driven by rising crude oil costs near $100 per barrel - combined with stagnant domestic consumption, has rendered full-capacity manufacturing financially unviable.
Navigating geopolitical headwinds and labor retention challenges
The current downturn is exacerbated by regional instability in West Asia, which has disrupted export maritime routes and tightened energy supplies. Operating under current conditions is economically unsustainable; the association needs to prioritize market equilibrium over sheer volume, notes Ashok Jirawala, President, FOGWWA. Beyond pricing, the sector faces a critical labor shortage as nearly 30 per cent of the migrant workforce has returned to native states, spurred by a local cooking gas crisis and reduced wage opportunities. While the Gujarat Government has increased the textile outlay by 38 per cent to Rs 2,755 crore for FY27, the immediate focus remains on lean manufacturing to clear a 6-crore-meter daily production glut and stabilize fabric realizations for the upcoming trade cycles.
As India’s primary synthetic fabric hub, this cluster operates over 2.5 million powerlooms specializing in polyester and man-made fibers. Historically centered on mass-market domestic supply, the sector is now transitioning toward high-speed rapier technology and value-added exports. Current performance is focused on stabilizing supply chains to sustain a projected 11.38 per cent long-term CAGR through 2034.
Luxury resale goes global, sneakers, handbags, archival fashion redrawing borders

The luxury resale market in 2026 is no longer a monolithic global block. According to the RB Insights January 2026 report, the industry has evolved into a sophisticated ‘Geography of Desire’, where consumer behavior, cultural context, and logistical efficiency dictate regional dominance. Digital borders may appear porous, but the underlying territorial patterns reveal a nuanced map of influence shaped by heritage access, logistical speed, and cultural affinity.
North America, the transatlantic volume corridor
North America continues to dominate high-velocity resale traffic, driven largely by the collector-investor ethos that permeates US consumer culture. Platforms like StockX, with 22.92 million visits, and The RealReal, with 11.18 million, are the primary engines of this market. The report finds that 65 per cent of StockX traffic originates from the US and Canada, reflecting the appetite for rapid rotation of sneaker assets and the proliferation of drop culture.
In North America, luxury items are increasingly treated as financial instruments. Consumers buy with an eye toward a resale price floor, effectively turning handbags, sneakers, and streetwear into quasi-investments. The RealReal’s early 2026 traffic growth illustrates this trend: the company’s physical consignment offices in major US hubs feed its digital platform, creating a seamless blend of in-person trust and online convenience. The region’s high-order frequency and speed of turnover underscore the volume-centric dynamics that characterize North America’s resale market.
Europe, heritage and ethical consumption
Europe, in contrast, remains the global source market for luxury, anchored in heritage brands and ethical consumption. Vestiaire Collective, registering 9.50 million visits, dominates this zone. Unlike North America, European consumers are motivated by the lifecycle of a product, embracing a cradle-to-cradle philosophy that privileges sustainability.
Vestiaire’s strategy reflects this ethos. Its local-to-loca” shipping model minimizes carbon footprints and import duties within the EU, fostering strong loyalty among high-net-worth millennials in France, Italy, and the UK. In practice, this model incentivizes consumers to buy heritage items like Hermès, Celine, and vintage Chanel that are abundant in European wardrobes. The platform’s decision to ban fast-fashion listings led to an 18 per cent increase in traffic from affluent European buyers, highlighting the market’s preference for ethically sourced, legacy luxury.
Asia-Pacific & Japan, curation and archival hub
While the largest platforms are Western-headquartered, RB Insights identifies a significant East-West flow of luxury goods, particularly in archival fashion. Platforms such as Grailed (7.45M visits) and GOAT (7.43M) have recorded a 22 per cent year-over-year increase in traffic from the Asia-Pacific region, driven in part by a fascination with Japanese archival labels like Yohji Yamamoto and Comme des Garçons.
Japan’s influence is distinctive. The demand for highly curated, collectible items is reshaping the digital pathways of Western collectors seeking access to APAC inventories. Platforms serve as bridges between regional markets, offering authentication, provenance verification, and curated selection that reinforce trust across international borders.
The RB Insights report highlights the differing geographic strengths of major resale platforms.
Table: Market spread by zones
|
Platform |
Primary zonal strength |
Traffic source (Est. %) |
Competitive advantage |
|
StockX |
North America |
62% US / 18% EU / 20% Other |
Real-time stock market pricing. |
|
The RealReal |
North America |
85% US / 15% International |
White-glove physical pick-up services. |
|
Vestiaire Collective |
Europe |
55% EU / 25% US / 20% APAC |
Focus on sustainability and EU heritage. |
|
FASHIONPHILE |
North America |
90% US / 10% Other |
Direct buy-out model (no waiting for a buyer). |
|
1stDibs |
Global / UK / US |
45% US / 40% EU / 15% Other |
Rare, high-ticket vintage and fine art. |
The table underscores how platforms have carved out zones of dominance based on infrastructure, product type, and cultural alignment. North America favors speed and financialized luxury, Europe prizes heritage and sustainability, and Asia-Pacific emphasizes curated archival collections.
The hidden cost of rarity
Not all platforms enjoy seamless global reach. Boutique marketplaces like What Goes Around Comes Around (0.30M visits) and Yoogi’s Closet (0.25M) illustrate the limitations imposed by territorial and regulatory barriers. High-value, ultra-rare items, particularly exotic leather handbags subject to CITES regulations see traffic heavily concentrated in the US, as buyers hesitate to navigate complex customs for purchases exceeding $10,000. This trust barrier highlights the importance of regional familiarity and the frictional costs that can inhibit international expansion.
The global gateway model
The RB Insights report identifies ‘Global Gateway’ platforms as the most successful in 2026. StockX and GOAT exemplify this model, leveraging universal sneaker language to create seamless cross-border understanding: a Jordan 1 price in Tokyo communicates as clearly as it does in New York. Meanwhile, Vestiaire Collective is actively globalizing European taste, establishing authentication hubs in Asia and North America to replicate domestic success on foreign soil.
The resale market’s economics are as geographically differentiated as its consumer behaviour.
Table: Average order value (AOV) by region (resale)
|
Territory |
Highest performing category |
Average order value (2026) |
|
North America |
Sneakers & Streetwear |
$450 |
|
Europe |
Heritage Handbags |
€1,200 |
|
Asia-Pacific |
Archival Menswear & Jewelry |
$950 |
North America’s focus on fast-moving, lower-AOV sneakers contrasts with Europe’s premium handbag trade and the Asia-Pacific’s curated, higher-value menswear and jewellery market. The difference in average order values mirrors the regional differences in consumer priorities, cultural affinity, and platform strategy.
Fragmentation and specialization
Thus the 2026 luxury resale market is no longer a single global block but a constellation of specialized territories. Success hinges on understanding the interplay of local culture, product heritage, and logistical mastery. Platforms that recognize these distinctions, minimize cross-border frictions, and curate experiences for each region are poised to dominate the ‘Geography of Desire’ in the coming years.
M&S teams up with Nordstrom for first physical store launch in the United States
Marks & Spencer (M&S) has made a crucial move in its ‘Reshaping for Growth’ strategy by launching its first physical store in the United States through a high-velocity wholesale agreement with premium retailer Nordstrom.
The British high-street icon now stocks a curated range of approximately 60 womenswear pieces across 30 flagship locations and online. Effective March 30, 2026, this launch focuses on the ‘Per Una’ and ‘M&S Collection’ lines, specifically targeting the 25–34 female demographic where brand awareness has reached a notable 13 per cent. By leveraging Nordstrom's established logistics and retail infrastructure, M&S is bypassing the capital-intensive risks of standalone storefronts to build international brand equity.
Data-driven expansion and supply chain Agility
The ‘Stateside’ push follows the success of M&S Food in the US via Target, which currently records sales of 30,000 bags of ‘Percy Pig’ sweets weekly. This expansion is underpinned by a broader institutional shift toward a ‘faster-to-market’ model. M&S recently introduced ‘The Love That Drop,’ a monthly trend-led capsule program that utilizes a streamlined supplier framework to reduce lead times from design to shop floor to record lows. With a 2026 goal for online sales to constitute 50 per cent of total fashion revenue, the Nordstrom tie-up acts as a scalable, repeatable operating model to hedge against stagnant domestic retail footfall and inflationary freight pressures.
Operational resilience amidst market transformation
Despite a 2025 marked by manual stock allocation challenges and supply chain disruptions, M&S enters 2026 with its strongest financial health in nearly three decades, reporting net funds of over £400 million. The company’s commitment to ‘Trusted Value’ remains central, as seen in its 10.5 per cent UK market share. As the retailer rotates its store estate toward 180 full-line locations globally, the U.S. fashion debut represents a critical milestone in transforming a heritage British brand into a globally recognized apparel powerhouse.
M&S is a leading British multinational retailer specializing in high-quality apparel, home products, and food. Operating over 1,000 UK stores and a growing international wholesale network, the group targets aggressive expansion in North America and Asia. Founded in 1884, M&S currently focuses on ‘Plan A’ sustainability and digital-first retail.
South Korea menswear market transitions to ‘Refined Maximalism’ in 2026
The South Korean menswear market is projected to reach $12.56 billion by 2030, but the real narrative for 2026 lies in its structural transformation. As traditional formalwear demand softens, industry leaders are realigning their portfolios toward ‘Refined Maximalism’ and high-performance casual lines. Samsung C&T’s 8seconds recently unveiled its Spring/Summer 2026 collection, signaling a aggressive push into the male demographic. This strategic recalibration addresses a critical shift in consumer behavior: the ‘barbell market,’ where ultra-luxury and value-driven ‘modern basics’ thrive while mid-tier brands face contraction. By integrating technical ‘Kaizen’ principles into production, brands are reducing operational downtime and stabilizing margins amidst narrowed price spreads in the global textile supply chain.
Aggressive global footprints and the ‘mega brand’ milestone
The 2026 fiscal year marks a watershed moment for K-fashion’s international presence. Musinsa Standard, the retail arm of Korea’s largest fashion platform, has set an ambitious target of 1 trillion won ($740 million) in annual sales, aiming for ‘mega brand’ status by year-end. Central to this growth is a rapid expansion in China, with plans to operate double-digit store counts in premier commercial districts like Shanghai and Hangzhou. Our goal is to elevate the global share of Korean fashion from 3 per cent to 10 per cent by 2030," stated an official from the Samsung Fashion Research Institute. This overseas surge is acting as a hedge against stagnant domestic demand, leveraging the global cultural ‘halo effect’ to command premium positioning in Southeast Asian and North American markets.
Digital-first sourcing and the future of circular retail
Beyond physical storefronts, the sector is pioneering ‘data-driven product planning’ to optimize inventory and reduce terminal markdowns. This technological agility is paired with a rising mandate for sustainability; the EU’s 2027 Ecodesign for Sustainable Products Regulation (ESPR) is already forcing Korean exporters to adopt verified, low-carbon production models. A notable case study involves the integration of bio-derived fibers and "ocean-plastic polyester" into core menswear collections, which has reportedly improved full-price sell-through rates by 15 per cent among Gen Z consumers. As the ‘drop-model’ retail cycle accelerates, these innovations ensure that K-menswear remains not just a cultural export, but a technically superior contender in the global apparel value chain.
A modern menswear specialist
A high-velocity SPA brand under South Korea’s leading fashion platform, Musinsa Standard specializes in modern, data-backed menswear and unisex basics, it targets a global ‘1 trillion won’ sales milestone by 2026. The brand is currently expanding its offline footprint across China and Southeast Asia to solidify its international market share.
ILO, Japan team up to institutionalize climate resilience in Ethiopia’s textile sector
Supported by the Government of Japan, the International Labour Organization (ILO) launched a one-year initiative on March 26, 2026 to institutionalize climate resilience within Ethiopia’s leather and garment sectors. Operating under the ‘Siraye’ program, the project targets 40 factories across Hawassa, Addis Ababa, Adama, Dukem, and Kombolcha. By integrating Japanese expertise in energy efficiency and ‘Kaizen’ continuous improvement, the initiative aims to stabilize a workforce that is 80 per cent female. This structural reinforcement is critical as East African manufacturing hubs face mounting operational downtime from heat stress and resource scarcity, which industry data suggests can reduce annual output by up to 15 per cent.
Digital oversight and regulatory alignment
The program introduces digitalized Occupational Safety and Health (OSH) tools to monitor climate-related risks, such as factory floor ventilation and heat stress, in real time. This data-driven approach directly addresses the tightening requirements of the EU’s 2027 Ecodesign for Sustainable Products Regulation (ESPR), which mandates full material and environmental traceability. For Ethiopian exporters, providing verified, low-carbon production data offers a decisive competitive advantage in the European market. A notable pilot within the program involves retrofitting tanneries with closed-loop chemical systems, a move projected to reduce hazardous waste discharge by 40 per cent while proving the premium value of traceable Ethiopian leather.
Navigating global trade and workforce inclusion
Beyond technical upgrades, the initiative features a Women’s Leadership Development Program (WLDP) to equip female workers with supervisory skills, fostering more inclusive and stable industrial environments. This focus on social governance is essential as global brands transition toward ‘drop-model’ retail, requiring high-velocity and ethical supply chains. By aligning Ethiopian manufacturing with international ESG benchmarks, the ILO-Japan partnership seeks to hedge against West Asia logistics diversions and raw material price volatility. The program’s success will serve as a blueprint for transforming traditional industrial parks into modern, climate-adaptive ecosystems capable of maintaining high-margin export growth through 2030.
Ethiopia’s industrial ambitions
The ILO Ethiopia program promotes sustainable growth in the nation’s textile and leather exports, which contribute 17 per cent of manufacturing output. Targeting the US and EU markets, the initiative focuses on ESG-compliant production to meet double-digit growth targets. This build-out leverages Ethiopia's 19.3-year median age and expanding renewable energy capacity, now exceeding 8,000 MW.
Global textile transparency evolves with launch of world’s first China-Europe DPP
The launch of the world’s first China-Europe Digital Product Passport (DPP) on March 26, 2026, marks a structural shift in global textile transparency. Developed through a collaboration between the National Advanced Functional Fiber Innovation Center (NAFFIC) and Dutch platform AWARE, this ‘digital twin’ provides irrefutable proof of a product's journey from a recycled bottle in China to a finished garment. Unlike traditional self-reported sustainability claims, this system utilizes public blockchain technology to record every transaction, from feedstock verification via NAFFIC’s Sustainable Textiles Credible Platform to the final spinning and weaving stages. This infrastructure is specifically designed to meet the European Union's Ecodesign for Sustainable Products Regulation (ESPR), which mandates such transparency starting in 2027.
Empowering manufacturers in a regulated landscape
This partnership inverts the traditional top-down supply chain dynamic where Western brands dictated terms to Asian producers. By owning and tokenizing their production data, Chinese manufacturers can now provide ‘regulation-ready’ proof to global buyers, effectively turning compliance into a tradable asset. The system generates a ‘Crypto TC’ - the first blockchain-issued transaction certificate - eliminating the administrative delays and third-party fees associated with manual audits. The data does not exist in brand head offices; it is created in factories, notes Feico van der Veen, Founder, AWARE. This transparency is essential as large enterprises face an April 2026 ban on destroying unsold textiles, requiring higher inventory accuracy and better demand forecasting.
Strategic sourcing and circularity metrics
The integration of physical tracers and digital tokens allows for real-time carbon footprint calculations and automated impact reports based on verified production data rather than industry averages. A notable case study involves the recycled polyester chain from Jiangsu Reborn Eco-Tech, where the DPP verified a 63 per cent reduction in carbon emissions compared to virgin alternatives. For regional hubs like Suzhou, this technology offers a critical competitive advantage, enabling producers to navigate West Asia logistics diversions and raw material cost pressures by proving the premium value of their traceable, low-carbon materials to an increasingly eco-conscious European market.
Infrastructure overview: NAFFIC and AWARE
The National Advanced Functional Fiber Innovation Center (NAFFIC) is a Chinese state-level innovation hub focusing on advanced fiber technologies. AWARE is a Dutch phygital traceability platform using blockchain and tracers. Together, they offer end-to-end transparency for global textile markets, targeting double-digit growth as mandatory EU DPP regulations roll out through 2030.
Yarn Expo Spring 2026: Sustainable fibers drive record global sourcing
The successful conclusion of Yarn Expo Spring 2026 in Shanghai on March 13 signaled a definitive transition toward a low-carbon textile value chain. Hosting a record 600 exhibitors from 12 countries, the event saw a 7 per cent increase in professional attendance, reaching over 25,000 global buyers. The primary focus remained on scalable circularity, with 57 per cent of visitors specifically sourcing regenerated and recycled fibers. This edition demonstrated that sustainability is no longer a niche requirement but the core commercial driver for the global yarn market, noted Wilmet Shea, General Manager, Messe Frankfurt (HK). Key highlights included the debut of polycotton-to-polyester chemical recycling technologies and ‘invisible sweat-stain’ functional fibers, reflecting a shift toward high-utility, eco-conscious apparel.
Navigating regulatory mandates and market volatility
The exhibition occurred amid a structurally accelerating market, with the global sustainable yarn sector projected to reach $10.1 billion by 2033 at a CAGR of 7.6 per cent. This growth is heavily influenced by the 2026 rollout of the EU Digital Product Passport, which mandates full material traceability. However, upstream manufacturers continue to manage significant headwinds, including volatile natural-fiber commodity prices and West Asia logistics diversions that have inflated freight costs. To counter these pressures, Indian and Pakistani spinners showcased water-efficient cotton and bio-based polylactic acid (PLA) fibers. These innovations offer a strategic hedge against supply chain disruptions by providing high-margin, traceable alternatives that align with tightening global environmental standards.
Data-driven sourcing and industrial transformation
Operational agility emerged as a critical theme, as brands transition toward ‘drop-model’ retail requiring rapid inventory turnover. The integration of AI-driven spinning technologies and real-time color-preference data is helping manufacturers reduce terminal markdowns and improve full-price sell-through rates. A notable case study from the fair involved the expansion of recycled PET fibers for the activewear segment, which generate 63 per cent less than virgin alternatives. By leveraging these high-velocity production models, exhibitors are positioning themselves to capture the rising ‘quiet luxury’ sentiment while maintaining the technical performance required for high-end sportswear and technical textiles.
A global yarn and fiber platform
Yarn Expo is Asia’s leading trade platform for the global textile value chain, specializing in natural, synthetic, and specialty yarns. Operating out of Shanghai and Shenzhen, the fair serves a multi-billion dollar market across 113 countries. Growth plans focus on digital-first sourcing and certified sustainable fiber expansion to meet mid-to-high double-digit demand in emerging Asian and European markets.
Camilla and The Met: A renaissance in luxury resort wear
The collaboration between Australian luxury house Camilla and The Metropolitan Museum of Art (The Met) represents a sophisticated convergence of archival history and modern resort fashion. By translating centuries of global artistic heritage into its signature hand-painted prints, Camilla is moving beyond seasonal trends to offer ‘collector's pieces’ that function as wearable narratives. This partnership allows the brand to leverage The Met’s vast iconography - ranging from Renaissance tapestries to Eastern textiles - to drive brand heat among a globally minded, affluent demographic. Industry analysts suggest that such institutional alliances are essential for luxury labels seeking to differentiate themselves in a crowded "quiet luxury" market through authentic storytelling and cultural depth.
Strategic global expansion and market agility
The Met capsule collection serves as a strategic anchor for Camilla’s aggressive 2026 international growth plans, particularly within the U.S. and European markets. Following a record-breaking 2025 where the brand's revenue was estimated between $100 million and $250 million, this collaboration underscores a shift toward high-margin, limited-edition drops. By utilizing The Met’s prestige, Camilla is successfully penetrating Tier-1 retail hubs and specialized boutiques, effectively expanding its footprint beyond its traditional coastal strongholds. Institutional partnerships are the new frontier for brand equity; they transform a garment into a cultural artifact, noted a senior luxury consultant during the collection's New York launch.
Operational resilience amid supply chain volatility
While the partnership offers significant prestige, it also requires a high-velocity supply chain to synchronize limited-run production with global museum events. Managing these intricate production cycles remains a primary challenge as West Asia logistics diversions and raw material cost pressures continue to impact lead times for premium silk and embellishments. However, the opportunity lies in the real-time data gathered from these exclusive capsules, which provide insights into consumer appetite for maximalist, art-driven designs. This intelligence is being funneled back into Camilla’s broader seasonal planning to optimize inventory and improve full-price sell-through rates across its 33 global boutiques.
Founded in 2004 by Camilla Franks, the Sydney-based global print house specializes in luxury resort and occasion wear across 55 countries. The brand is currently intensifying its institutional partnership strategy to drive market share in the US and Europe. Financially, Camilla is targeting double-digit growth through a mix of physical boutique expansion and a robust digital-first global platform.











