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The air crackled with anticipation at The Stage, CENTRESTAGE,Hong Kong Convention and Exhibition Centre. It was the 4th of September, and ASHWORTH, the renowned golf apparel brand, was about to unveil its latest collection. But this wasn't just any fashion show; this was a journey through time, a collaboration with the visionary Hong Kong designer Mountain Yam.

A time vortex of style

As the lights dimmed, the audience was transported into a mesmerizing time vortex. The stage became a canvas for ASHWORTH's legacy, its relentless pursuit of innovation, and a glimpse into the future of golf fashion. The ASHWORTH x Mountain Yam Collection, with its theme of "evolution", materialized, showcasing bold cuttings, silhouette elements, and floating lines. The models strode down the runway, their attire a testament to the brand's metamorphosis - from traditional golfing attire to cutting-edge fashion.

Love to Golf: Springtime on the fairway

The "Love to Golf" theme bloomed on the stage, inspired by the azaleas of Augusta National Golf Club. It was a celebration of spring, a fresh beginning, and the inherent beauty of nature. Botanical motifs, palm tree patterns, and floral designs danced on the fabrics, blending golf and fashion into a vibrant style.

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Under the Sea: Golfing by the ocean

The runway transformed into a shimmering seascape, and the "Under the Sea" collection surfaced. Cool-touch fabrics in hues of blue, adorned with liquefied, luminous, and blurred prints, evoked an enchanting feeling. This collection wasn't just about aesthetics; it was about functionality. UV protection and moisture-wicking properties ensured that golfers could perform at their best, even under the scorching sun.

ASHWORTH SS25 Collection: A tribute to tradition

The time vortex rewound to 1992, and the ASHWORTH SS25 Collection paid homage to Fred Couples' iconic victory at the US Masters Tournament. Classic silhouettes were reimagined, capturing the essence of tradition and elegance. This collection celebrated the timeless appeal of golfing attire, proving that style and performance could coexist harmoniously.

A fashionable legacy

As the show drew to a close, it was clear that ASHWORTH's collaboration with Mountain Yam had been a resounding success. They had seamlessly blended tradition with innovation, function with fashion. It was a celebration of evolution, not just in golf apparel, but in the brand itself. From its humble beginnings in California to its global presence today, ASHWORTH had proved that it was more than just a golf apparel brand; it was a fashion powerhouse.

 

ashworth profile1

In a recent interview at Centerstage, William Fu, CEO of YGM Group, shed light on the evolution of Ashworth, a golf and lifestyle brand with a rich history. From its American roots to its worldwide expansion under YGM's stewardship, Ashworth is navigating the changing landscape of consumer behavior and embracing new fashion frontiers with designer Mountain Yam.

Key Takeaways:

• Ashworth has successfully transitioned from a golf brand to a global lifestyle brand.

• The collaboration with Mountain Yam exemplifies the brand's commitment to innovation and fashion.

• Hong Kong serves as an effective base for managing Ashworth's global operations.

A legacy of licensing

Fu revealed Ashworth's long-standing relationship with YGM, tracing back to 1998 when they became the brand's licensee in Greater China. In 2017, following Adidas's sale of TaylorMade, YGM acquired Ashworth globally, building on their two decades of experience with the brand.

Today, Ashworth operates through a network of partners across America, Europe, Korea, and is actively exploring expansion into Japan and other Asian markets. Greater China and America stand as the two largest markets for the brand, with retail and green grass (golf courses and pro shops) being the dominant sales channels in Greater China.

Adapting to the 'New Normal'

The COVID-19 pandemic has accelerated a shift towards casual sportswear, as people seek outdoor activities and prioritize health and wellness. Fu observed that this trend has fueled the growth of the sports leisure market, while formal wear has taken a backseat.

"People are mixing sports and fashion together," Fu stated, underscoring Ashworth's collaboration with Mountain Yam, a young and energetic Hong Kong designer known for his fashion-forward approach. The partnership aims to infuse Ashworth's sportswear with a fresh dose of style and appeal to a wider audience beyond golf enthusiasts.

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Gen Z and Millennials: The new consumer

Ashworth targets a diverse audience, recognizing that modern consumers prioritize comfort, functionality, and design. Fu believes there are no boundaries when it comes to consumer preferences and emphasized that people buy what they feel good in, regardless of whether they are golfers or not.

However, the brand also acknowledges the evolving tastes of Gen Z and millennials, who seamlessly blend sports and fashion in their everyday lives. The collaboration with Mountain Yam reflects Ashworth's commitment to stay relevant and resonate with younger generations.

A global outlook, with India on the horizon

While Ashworth is currently not present in India, Fu expressed openness to exploring the Indian market in the future. Recognizing India's rapid growth and youthful demographic, he sees it as a potential market for YGM's brands, although the timing needs to be right.

With its global footprint and evolving fashion sensibility, Ashworth is poised for continued success in the dynamic world of golf and lifestyle apparel. The brand's collaboration with Mountain Yam marks a new chapter in its journey, one that embraces innovation and caters to the changing tastes of modern consumers.

  

 USDA September Report Global cotton outlook tightens amidst supply and demand fluctuations

The United States Department of Agriculture (USDA) released its September World Agricultural Supply and Demand Estimates (WASDE) report, providing an updated outlook for the global cotton market in the 2024-25 marketing year. The report indicates increased projections for production, consumption, and ending stocks compared to the August estimates.

Global cotton production

Downward revision: Global cotton production for 2024-25 is projected to decline by 2.2 million bales to 113.7 million bales compared to the August estimate. This is due to reduced output in India, China, and Pakistan are the primary drivers of this downward revision.

Table: Global cotton production estimates

Region

Production (mn bales)

Change from August

United States

18

+0.5

China

28.5

-1

India

24.5

-1

Pakistan

5

-0.5

Brazil

13

-

Other

24.7

-

World

113.7

-2.2

Global cotton consumption

Slight increase: Even as production is expected to fall, global cotton consumption is projected to increase slightly to 116.0 million bales, a rise of 0.4 million bales from the August estimate. This is because consumption growth in Bangladesh, Vietnam, and Turkey is expected to offset lower consumption in China and India.

Table: Global cotton consumption estimates

Region

Consumption (mn bales)

Change from August

China

35

-0.5

India

25.5

-0.5

Pakistan

10

-

Bangladesh

8.5

+0.5

Vietnam

7.5

+0.3

Turkey

6

+0.2

Other

23.5

-

World

116

+0.4

As a result of a dip in production and higher consumption global cotton stocks are expected to decline significantly. Cotton ending stocks for 2024-25 are projected to decrease to 81.2 million bales, a decline of 6.5 million bales from the August estimate.

China’s ending stocks are estimated at 34.5 million bales, accounting for a significant portion of global stocks. India’s ending stocks are projected at 5.5 million bales. And the US ending stocks are estimated at 3.5 million bales.

Table: Global cotton supply and demand (million bales)

Item

2023-24 (actual)

2024-25 (August)

2024-25 (September)

Beginning stocks

83

84.5

84.5

Production

114.5

121

120.4

Consumption

117

120

120.7

Ending stocks

80.5

85.5

81.2

Reasons for current USDA estimates

India: The downward revision in India's production is linked to erratic monsoon rains and pest infestations. However, consumption remains robust, driven by a strong textile industry and growing domestic demand.

China: Lower cotton acreage and adverse weather conditions are impacting production in China. Consumption is projected to increase, driven by a thriving textile industry and growing domestic market.

Pakistan: Floods and pest attacks have affected cotton crops in Pakistan.

United States: Drought conditions have affected yields in major cotton-growing regions, leading to a lower production estimate. Despite this, consumption is expected to remain stable, supported by domestic textile mills and export demand.

Bangladesh, Vietnam, Turkey: Robust textile industries and export demand are driving consumption growth.

The USDA September report underscores the dynamic nature of the global cotton market. While production forecasts have been adjusted downwards in some major producing countries, consumption remains strong, particularly in China and India. The evolving supply and demand dynamics will continue to shape cotton prices and trade flows in the coming months. Market participants will closely monitor weather patterns, government policies, and economic conditions in key cotton-producing and consuming countries for further insights into the market's trajectory.

 

Rising fiber prices weaken Indias textile industrys supply chain and growth

India's textile industry is facing significant challenges due to the rising prices of fibers, both natural and synthetic. Higher costs are disrupting supply chain, affecting domestic production, and impacting export competitiveness. The financial impact of escalating fiber prices is evident in industry data.

The depth of the challenge

Cotton prices: Cotton, a primary raw material for the textile industry, has seen a significant rise in prices. According to the Cotton Association of India, domestic cotton prices have risen over 30 per cent in the past year reaching a record high of Rs 65,000 per candy. International cotton prices have also seen a significant rise, making imports less attractive.

Table: Cotton price trends

Month

Average cotton price (RS per candy)

Year-on-year change (%)

Sept 2023

50,000

-

Dec 2023

55,000

+10%

Mar 2024

60,000

+20%

June 2024

63,000

+26%

Sept 2024

65,000

+30%

Man-made fiber costs: The prices of man-made fibers, including polyester and viscose, have also witnessed a sharp increase of almost 20 per cent due to rising crude oil and petrochemical prices. The overall production cost of textiles has increased by an estimated 15-20 per cent, squeezing profit margins for manufacturers.

Table: Man-fade fiber price trends

Fiber type

Price change (past year)

Polyester

+25%

Viscose

+20%

Impact on exports: The rising input costs have affected the competitiveness of Indian textiles in the global market. Export growth has slowed down almost 5 per cent, with some markets showing a decline in demand for Indian products. The higher prices are being passed on to consumers, leading to a decrease in demand for textiles in the domestic market.

Table: Price trends of key fibers

Fiber type

Price increase in the past year

Cotton

30%

Polyester

25%

Viscose

20%

Impact across textile sector

Indeed, the rise in input costs as affected both producers and consumers alike. Small and Medium Enterprises in the textile sector, which account for a significant portion of production, are the hardest hit. Many are struggling to cope with the increased costs and are facing reduced orders and potential closures. As Ramesh Kumar, President of the Textile Manufacturers Association explains, “The unprecedented increase in fiber prices is putting immense pressure on the textile industry. We urge the government to take immediate steps to stabilize prices and provide support to the sector."

Spinning mills that convert raw fibers into yarn, are facing a squeeze on their profit margins. The higher cost of raw materials is forcing them to either raise yarn prices or cut production. Garment manufacturers are also feeling the pinch as the cost of fabrics and yarns increases. This is leading to higher prices for finished garments, impacting consumer demand.

Exporters too are finding it difficult to maintain their competitiveness in the global market. The higher production costs are making Indian textiles less attractive compared to those from other countries. As textile exporter laments, “We are losing orders to competitors from Bangladesh and Vietnam due to the higher prices of Indian textiles. The government needs to intervene to make our exports more competitive."

And as for consumers, the rising prices of clothing and other textile products are impacting their purchasing power. Many are opting for cheaper alternatives or postponing their purchases.

Ripple effects across the supply chain

The impact of rising fiber prices is not limited to a single segment of the industry. It is creating a ripple effect across the entire textile supply chain. Cotton farmers for example, are benefiting from higher cotton prices, but they also face challenges such as increased input costs and weather-related risks. Traders and processors are facing difficulties in managing inventory and pricing due to volatile fiber prices. And retailers are grappling with higher wholesale prices, which they are forced to pass on to consumers, potentially impacting sales.

Meanwhile, the government and industry are taking steps to address the challenges posed by rising fiber prices. The government has announced measures to support the textile industry, including providing financial assistance to SMEs and promoting the use of alternative fibers. The industry is focusing on improving efficiency, reducing costs, and exploring new markets to mitigate the impact of rising fiber prices.

The bootmline is, the Indian textile industry is facing a challenging period due to the complex interplay of rising fiber prices, global market dynamics, and supply chain disruptions. While the government and industry are taking steps to address these challenges, the road to recovery is likely to be long and complex. The industry's ability to adapt, innovate, and collaborate will be crucial in navigating this turbulent period and ensuring its continued growth and success.

  

Manjunath Bhandary, Member of Legislative Council, announced that the Karnataka state cabinet has approved a Rs 270 million textile park project in Karkala, Udupi.

To be developed on a PPP model, the textile park was initially proposed by BS Yediyurappa, former Chief Minister in 2020-21. The foundation for the project was laid in March 2023 by V Sunil Kumar, Past Minister for Energy, Kannada, and Culture.

Upon completion, the park will become a significant hub for textile production in Karnataka, contributing to both employment and economic growth in the region. The park is expected to attract investment and enhance local production capacity, making it a key part of the state's industrial development strategy.

  

Being held from Sep 12-16 at Shilpakala Vedika, Hitec City in Hyderabad, the Silk India Handloom Expo 2024 celebrates India's vibrant handloom tradition by showcasing a range of intricate and exquisite handcrafted fabrics from across the country.

Organised by Desi Kalaa in association with Bengal Handloom Art, the event brings together artisans, weavers, designers, and textile enthusiasts under one roof. The expo was formally inaugurated by Prerana Simha, Counselor- Domestic Violence in association with Racha konda Commissioner ate, Women Safety Wing (SHE Teams) & International Political Psychologist, Dr Sudha Jain, Msindia Asia Pacific & Socialite along with organizers Jeetender Tyagi and Somnath Bowmik.

More than just a showcase, the Silk India Handloom Expo is a platform to honor the efforts and expertise of the artisans who have dedicated their lives to preserving these art forms. Beyond being just creators of fabric, these weavers are custodians of India’s national identity and its cultural heritage, says Dr Jain.

With more 100 stalls participating in this expo, it promotes sustainable fashion. It highlights the critical need to support and sustain the handloom industry, which provides livelihoods to millions of families across the country, add Tyagi and Bowmik.

In this expo, renowned master weavers from across are Indian showcasing their art in weaving the Banarasisaree, Bhagalpuri silk, Bangalore Silk, Chennai silk, Mysore silk, Dharmavaram, Pochampally, Jamdani, Lenin cotton, Tussar, Vishnupuri silk, Dress material, Chanderi, etc.

  

A global brand known for premium athletic wear and outerwear, Lolë has acquired the leading company in cycling and sports equipment, Louis Garneau Sports. A significant milestone in Lolë’s growth, this strategic move strengthens the brand’s position in the global sportswear market.

Todd Steele, CEO, Lolë, says, this acquisition allows the brand to expand its product range and deepen its commitment to innovation, quality, and performance.

Founded in 1983 by Louis Garneau and Monique Arsenault, Louis Garneau Sports began as a small operation in a garage and has since grown into a renowned company in the cycling world. With this acquisition, Lolë will leverage Louis Garneau Sports' expertise to create innovative new collections, catering to the growing demand from sports and outdoor enthusiasts.

Lolë is a global brand specialising in elevated activewear, athleisure, and outerwear that seamlessly transitions from the studio to the street. Designed in Montreal, Lolë focuses on thoughtful consumption, using high-quality materials built to last season after season. Lolë’s products are available in over 1,500 retail locations worldwide, in Lolë Ateliers, and online at lolelife.com.

  

For the 2023-24 crop year, India’s cotton exports are projected to increase by 80 per cent to approximately 28 lakh bales (170 kg each). This rise is driven by higher demand from key markets such as Bangladesh and Vietnam. According to the Cotton Association of India (CAI), India’s cotton exports by Aug-end amounted to 27 lakh bales.

India’s cotton imports also rose during the year to 16.40 lakh bales compared to 12.50 lakh bales the previous year. Atul Ganatra, President, CAI, reports, as of September 30, 2024, cotton’s closing stocks are estimated to decline to 23.32 lakh bales from 28.90 lakh bales a year ago. Cotton consumption for the season is expected to be around 317 lakh bales, with consumption until the end of August estimated at 291 lakh bales.

The estimated pressing figures for the 2023-24 season have been revised to 323.03 lakh bales from the earlier estimate of 317.70 lakh bales, due to higher-than-expected supplies from Maharashtra and Gujarat. Supplies till August-end were estimated at 362.18 lakh bales.

In terms of cotton planting, data from the Agriculture Ministry indicates, the area under cotton cultivation declined to 112.13 lakh hectares (lh), down from 123.39 lh a year ago. The decrease is primarily noted in major cotton-growing states like Gujarat, Maharashtra, Telangana, Rajasthan, Punjab, and Haryana. However, Karnataka and Odisha have experienced slight increases in cotton acreage.

In Maharashtra, cotton cultivation decreased to 40.75 lh from 42.22 lh last year. Gujarat's area declined to 23.62 lh from 26.79 lh, while Telangana’s cotton area also contracted to 17.39 lh from 18.01 lh. Madhya Pradesh, Haryana, and Rajasthan also show reductions in cotton acreage. In contrast, the area under cotton cultivation in Karnataka has increased to 6.74 lh from 6.60 lh, and Odisha saw a marginal rise to 2.36 lh from 2.34 lh.

  

The political instability in Bangladesh offers India a chance to capture a larger market share in the global textile and apparel industry as companies look to relocate production. Reports suggest that orders worth billions from major buyers in Europe and the US are already being redirected to Indian textile firms. c A key supplier of cotton yarn and fabrics to Bangladesh, India is affected by the crisis. Around 25 per cent of Bangladesh’s manufacturing facilities are owned by Indian companies, and both Indian and foreign firms operating there face concerns over production delays and market shortages. This has caused global brands to reevaluate their supply chains.

The world’s third-largest clothing exporter in 2022, Bangladesh relies heavily on its textile and garment industries, which make up 92 per cent of its merchandise exports. However, recent floods and power shortages have worsened production challenges, prompting global buyers to explore alternative hubs. Key Indian garment export centers like Tirupur, Ludhiana, Surat, Jaipur, and Noida are emerging as promising alternatives. Companies like Arvind Mills and Raymond are among the potential beneficiaries.

India’s RMG sector stands to benefit from both domestic demand and increased exports, as Western retailers restock and supply chains diversify under the China+1 strategy. Indian RMG exports to the US have grown, with the country accounting for nearly 60 per cent of India’s textile exports. Rising wages in Bangladesh and its upcoming loss of Least Developed Country (LDC) status in 2026 further position India as a competitive alternative.

However, India faces challenges, such as outdated labor laws and high logistics costs. A recent report shows that India’s textile exports have declined by 7.87 per cent over the past five years. To seize this opportunity, India must align its product offerings with global needs, negotiate trade agreements with key markets, and improve its infrastructure.

  

The esteemed Italian knit-fabric manufacturer renowned for its Sensitive Fabrics range, Euro jersey is ramping up its sustainability efforts. In the past year, Euro jersey generated approximately €76.7 million in economic value and distributed around €73 million, underscoring its positive impact on stakeholders and the local community.

Since 2007, Euro jersey has been a pioneer in advancing sustainable practices within the fashion industry.

Last July, the company achieved a significant milestone by becoming the first to earn the voluntary Made Green in Italy certification. Introduced by Italian authorities, this certificationevaluates and communicates the environmental impact of products.

In its newly released Footprint Report 2023, Euro jersey details its progress and future goals concerning environmental and social responsibility. The report highlights notable achievements and outlines ongoing commitments to sustainability.

A key development for 2024 is Euro jersey’s partnership with Humana People to People Italia Onlus. This collaboration will focus on sustainability within the textile supply chain and waste reduction. It includes organising training and webinars for employees on environmental and social issues and promoting sustainable consumption practices. Since September, eco boxes for collecting used clothing have been placed in production areas to encourage staff participation.

The company has also made strides in improving thermal efficiency. In 2023, Euro jersey saved 643,000 cubic meters of methane gas, thanks to upgrades to its thermal power plant and increased use of renewable energy sources. Additionally, photovoltaic solar panels installed in 2008 and 2019, with a new system added in 2023, now supply 5% of the company’s annual energy needs.

Water conservation has been another focus, with technological innovations introduced to minimize waste and lessen the environmental impact of production. The Eco print printing technique, adopted since 2010, has reduced water consumption for printed fabrics by 60% by eliminating the steaming and finishing stages.

Euro jersey has also joined Sistema Moda Italia's Retex Green Consortium to recover and reuse fabric waste within the Sensitive Fabrics supply chain.

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