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Faibrics is developing a technology to convert CO2 emissions into high value polyester through a circular manufacturing approach.

By using CO2 emissions instead of fossil resources to manufacture polyester, Fairbrics, based in France, addresses one of the greatest global challenges –greenhouse gas emissions. This technology has the potential to provide highly polluting industries like textiles with an alternate environment-friendly and economically viable solution.

Fairbrics will initially address the fashion industry and has already secured strategic partnerships with major brands such as H&M, On-Running and Aigle. It intends to progressively diversify its technology platform with solutions addressing other sectors such as sports equipment, packaging and automotive.

European textile units are bound by new norms. Some 300 textile industry and 3,000 chemical plants in the European Union will have to comply with new legal normsto reduce their environmental impact.In the case of the textile sector, the environmental legislative changes concern in particular the wet processing of textiles, which include treatments such as bleaching, dyeing, or finishing treatment to give specific properties to the textile, like water repellence.

The new norm is part of the EU strategy for sustainable and circular textiles which aims to create a greener, more competitive textiles sector.


H&M expects the first quarter of this year to be very challenging. Even though the prices of some products were increased,this did not cover all the losses. A dynamic pricing strategy has been followed.

Instead of passing on the full cost to customers, H&M chose to strengthen its market position first. In anticipation of losses due to soaring production and distribution costs, the fashion brand will continue to raise prices in several categories at various rates.In line with this, several strategies have also been implemented, especially in dealing with the threat of recession and geopolitical conflicts such as between Russia and Ukraine. H&M quickly decided to stop sales in the affected countries and then stop business in Russia and Belarus, in anticipation of even greater losses. The decision to stop doing business in Russia, which is an important and profitable market, has had a significant negative impact on the company’s results.

Meanwhile H&M has decided to close all its stores in England. Changes in fashion trends and customer behavior have forced the brand, which has been around for almost 66 years, to reorganize its business plan. During September 2022 to November 2022, H&M's turnover in the country was very thin due to soaring production and distribution costs.


White Milano will be held in Italy, February 24 to 27, 2023.

This is a ready-to-wear and accessory trade show and it will host 300 brands. The event is a venue where there will be a strong international brand mix, underscoring the importance of innovation and a selection of designers that focuses on quality and uniqueness.

A key element in the White Milano concept is the enhancement of brands’ and designers’ ethnic and cultural diversity. The Secret Rooms project that promotes the work of international designers will once again take place at the fair. Among the brands and designers bowing at White Milano are an American luxury brand and a Scottish designer with Nigerian origins. Five brands from Norway will focus on creativity and sustainability, both environmental and to promote a better lifestyle for employees. After the easing of restrictions by China in December, organizers are also hoping buyers from China will return to White Milano, allowing smaller brands to connect with the Chinese market. The global society will be represented by four unknown individuals whose images in the video change and morph into one another.

White represents a clear response to the needs of brands and of buyers. The quality of the brand mix and of the creative talents, the power of the innovative contents, and of the exceptional formats have turned out to be successful and capable of attracting the best buyers and insiders.


The budget has announced a scheme for enhancing the yield of extra long staple (ELS) cotton. This is expected to help increase the manufacturing of value added garments and also reduce imports of extra long staple cotton.

After the introduction of Bt technology only for long staple cotton, the industry started facing a shortage of extra long staple cotton. The industry’s requirement of extra long staple cotton is around 20 lakh bales while the country produces only five lakh bales and heavily depends on imports of superior quality extra long staple cotton.

The term extra long staple cotton means cotton that is produced from pure strain varieties of the Barbadense species or any hybrid of the species, or other similar types of extra long staple cotton. Short staple cotton is quicker and cheaper to grow, process, and weave than long staple cotton, meaning that cotton products made from short staple cotton can be sold at a cheaper price. But in this case, quality tumps price in the long run. As staple length increases, so does cotton’s soft, silky feel. For this reason, long staple cotton is a popular choice to make sheets, towels, and other quality products. Items made with long staple cotton don’t pill or tear asmuch and can even become softer over time


The readymade garment industry in Bangladesh is a major contributor to the country’s economy, accounting for more than 80 per cent of its total exports.

The industry has grown rapidly over the past few decades, driven by a combination of low labor costs, government support, and an abundance of skilled workers.In the early days of Bangladesh’s readymade garment industry, the country primarily exported low-end products such as T-shirts and basic pants.

However, over time, the industry has evolved to include higher-end products such as denim and technical textiles.The industry is heavily reliant on exports, with the United States and European Union being the largest markets for its products. Other major markets include Canada, Japan, and Australia.

The industry has faced some challenges in recent years, such as the rising costs of labor and the need to improve working conditions and safety. A number of policies have been implemented to support the garment industry, including tax holidays and duty-free imports of machinery.

Additionally, infrastructure development, such as building special economic zones,has attracted foreign investment.Despite the challenges, the industry is expected to continue growing in the future. The country’s low labor costs and abundance of skilled workers will likely remain key advantages.


Fashion for Good has launched a recycling project in the US.

The initiative is expected to provide a snapshot of textile waste composition generated in the United States.This effort is crucial to understanding and evaluating the business case for textile-to-textile recycling, ensuring that used textiles move to their best and highest end use.

The results of this 18-month project will inform decisions to unlock the necessary investments and actions to scale collection, sorting and recycling innovations. An extensive consumer survey will be conducted to map the journey a garment takes from closet to end of use including an analysis of post-consumer textiles using innovative, near-infrared spectroscopy to understand their composition.

Currently the demand for recycled fibers is growing, but access to the waste supply is limited. Key elements to supporting the growth of textile-to-textile recycling include understanding material composition, volume and location of used textiles as well as expanding access to textile recycling. With a scaled textile collection and sorting infrastructure, the industry could capture used textiles, sort them for the best and highest quality end use, and fulfill the increasing demand for both secondhand and recycled commodity feedstock.

Fashion for Good, a global platform for innovation, supports disruptive innovators on their journey to scale, providing hands-on project management, access to funding and expertise, and collaborations with brands and manufacturers to accelerate supply chain implementation.


“The government will focus on enhancing cotton crop productivity by adopting a cluster-based approach with a public-private partnership model and enhanced use of advanced technologies”, said Finance Minister Nirmala Sitharaman said in her Budget speech.

The emphasis to increase cotton crop productivity was positive for cotton textile stocks.

At the bourses, the textile stocks rallied up to three per cent in morning


Trade show Pure London (UK, February 12 to 14, 2023) will present alternative lifestyle brands which offer a fresh, innovative approach to fashion.

These proudly embrace difference in all its glory and will offer bold collections that make a statement and demand zero-judgement. Airwalk, a skateboarding and action sports lifestyle brand, will feature super-soft peached fabric and branded detailing, nineties-inspired classic skate graphics and vintage washes. Licensed distributor Heroes will present Super Heroes, the bespoke premium apparel range featuring Marvel, Disney, Star Wars, Pokémon, Stranger Things, DC Comics and Harry Potter across a wide range of different products.

Pure London is the UK’s leading trade fashion buying event. Twice a year the brightest minds in the fashion industry come together at Pure London to discover the season’s must-have collections, latest trends, and exclusive business insights. Priding itself on offering unmatched free content, from trend focused catwalks to incredible expert talks, not only is Pure London a fashion buying destination, but is a place to network and learn about key industry issues and topics.

Pure London has the largest women’s wear offering in the UK and the largest offering of international brands as well as exciting onsite trend partner and new sustainability initiatives.


Source Fashion will take place in the UK, February 12 to 14, 2023.

This is the only international fashion sourcing platform of its kind in the UK and renowned speakers, designers, industry professionals, experts and brands will discuss and explore trends, next-generation textiles and alternative fibers, recycling and the circular economy plus all the latest topics relevant to responsible and sustainable fashion sourcing.

A discussion will invite visitors to discover the biomaterial revolution.Sustainable innovation has been made possible with biofabricated materials and the market has grown significantly over the last few years seeing an increase in plant substitutes for leather and fabrics.Ethical supply chains will be explored.

The trend of developing a green supply chain is gaining immense popularity now, and businesses are focusing more on improving their supply chain visibility, efficiency, and costs. It’s a long-term commitment for a business but adopting a green supply chain strategy will prove vital to spearhead the growth of a business in the long run.A compelling line-up of over 150 audited, quality manufacturers and dedicated country pavilions from around the world will include Peru, India, China, Pakistan, Bangladesh, Cambodia, Portugal, Sri Lanka, the UAE, Madagascar, Jordan, Uzbekistan, Turkey, the UK and many more.


Pakistan is turning to e-commerce platforms to increase textile exports. Major exports of Pakistan that are expected to play a role in e-commerce include textile, leather and sports goods, chemicals, carpets and rugs, hosiery, bedding and bath, apparel, sports and outdoors and kitchen and dining items.

The aim of using e-commerce platforms is to maximize Pakistan’s share in global textile exports and also build up brands in terms of sales, customer satisfaction, and overall performance. Sellers are being given hopes of achieving significant profit margin by pushing their products through e-commerce and are given tips on selling strategies.

Supply chain issues and logistic challenges are being identified while promoting e-commerce in the textile industry of Pakistan. China is the top global exporter in the world through e-commerce. Pakistan is ranked as the third topmost country with highest number of sellers on Amazon after the United States and China. The country meanwhile hopes to uplift total textile exports to $50 billion in the next five years. Garment and textile units are being planned which will have the potential to provide employment to around one million people and which will utilize surplus yarn and fabric in the production of garments and other value added textile products.

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