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The glittering world of luxury fashion and the fast-paced, trend-driven realm of fast fashion seem like polar opposites. One whispers exclusivity and craftsmanship, the other shouts affordability and instant gratification. So, can a fast-fashion brand ever truly penetrate the luxury market?
The Antithesis: Why luxury and fast fashion clash
Luxury thrives on scarcity and heritage. Think meticulously crafted Italian handbags with decades of tradition woven into each stitch. Fast fashion, on the other hand, is all about churning out trendy pieces quickly and cheaply. The materials are often synthetic, and the focus is on replicating runway looks for a fraction of the cost. “Luxury fashion is about quality, craftsmanship, and heritage," says Professor Natalie Berg in Journal of Brand Management study. "Fast fashion is about speed, trend, and affordability." This fundamental difference creates a chasm that seems difficult to bridge. Would a luxury customer, accustomed to impeccable quality and exclusivity, ever be satisfied with a fast-fashion take on luxury? This inherent contradiction makes a full-fledged transition for a fast-fashion brand unlikely.
Strategies for a hybrid approach
However, there are ways for fast fashion to tap into the luxury market's allure. Here are a few strategies:
Limited edition collaborations: Fast-fashion giants like H&M have found success with capsule collections designed by high-profile luxury designers. These limited-edition pieces offer a taste of luxury at an accessible price point, while the association with a prestigious name elevates the fast-fashion brand's image.
Sustainable and ethical practices: Luxury consumers are increasingly concerned about ethical production and environmental impact, areas where fast fashion has a poor reputation. A shift towards sustainable materials and ethical labor practices could be a game-changer. "There is a growing consumer demand for transparency and accountability throughout the fashion supply chain," says Livia Firth, Founder, The Green Carpet Challenge, in a Business of Fashion interview. Fast fashion brands that can demonstrate a commitment to these values might find a foothold.
Elevated materials and construction: Fast fashion doesn't have to mean low quality. By using higher-quality fabrics and employing better construction techniques, fast-fashion brands can create pieces that feel more luxurious and command a higher price tag. For example, Everlane's the American brand focuses on radical transparency in its pricing model, highlighting the true cost of production and emphasizing ethical sourcing. While not strictly "fast fashion," Everlane offers high-quality basics at a competitive price, appealing to a customer who values both affordability and ethical practices.
A long and uncertain path
While there are potential strategies, a full-fledged fast-fashion brand becoming a true luxury player remains unlikely. The core values are simply too different. However, by embracing limited-edition collaborations, ethical practices, and high-quality basics, fast fashion brands can create a niche for themselves that bridges the gap between affordability and a touch of luxury. The future of this potential bridge remains to be seen, but it will be fascinating to watch these attempts unfold.
The plus size clothing market has witnessed remarkable growth in recent years, reflecting a shift in societal attitudes towards body positivity and inclusivity. With a market value of US$ 288 billion in 2023 and projected to exceed US$ 501.35 billion by 2033, the industry is on an upward trajectory, expanding at a steady 5.7 per cent CAGR. Key drivers behind this growth include the body positivity movement, evolving fashion norms, and increased consumer awareness.
Empowering body positivity
At the forefront of the surge in demand for plus size clothing is the body positivity movement. This cultural shift celebrates diversity and encourages individuals to embrace their bodies, regardless of size or shape. By advocating for inclusivity in fashion, the movement has empowered plus size individuals to demand clothing options that not only fit well but also align with their personal style preferences. As a result, designers and retailers are responding by offering trendy and attractive clothing solutions tailored to the needs of this demographic.
Fashion norms have also undergone a significant transformation, moving away from traditional standards towards more inclusive and diverse representations. Designers are increasingly recognizing the importance of catering to a broader range of body types, leading to the proliferation of stylish plus size clothing options. This shift reflects a growing acceptance of diverse beauty standards and a rejection of the one-size-fits-all approach to fashion.
Furthermore, heightened consumer awareness has played a pivotal role in driving demand within the plus size clothing market. Plus size individuals are becoming more vocal about their clothing needs, seeking garments that not only flatter their figures but also allow them to express their unique sense of style. This increased demand for attractive and well-fitting clothing has spurred innovation in the industry, with customization options and personalized shopping experiences gaining traction.
Overcoming challenges
Despite its rapid growth, the plus size clothing market still faces challenges that hinder its full potential. Discrepancies in sizing and limited retail availability remain significant barriers to accessibility for plus size consumers. However, the industry is actively addressing these challenges through initiatives such as customization options and inclusive marketing campaigns, aimed at creating a more welcoming and inclusive shopping experience for all.
Exciting developments are reshaping the landscape of the plus size clothing market, with inclusive fashion campaigns and ethical practices gaining momentum. Brands are increasingly embracing diversity in their marketing efforts, featuring models of all body types to promote a more inclusive image of fashion. Moreover, sustainability and ethical standards are becoming increasingly important to consumers, leading to the adoption of eco-friendly materials and fair labor practices within the industry.
Another notable trend is the growing popularity of plus size activewear, driven by the demand for inclusive fitness wear that combines style and functionality. Designers are creating trendy and supportive workout clothing for women of all sizes, catering to the diverse needs of consumers. This trend underscores the industry's commitment to inclusivity and reflects the growing importance of health and wellness in contemporary lifestyles.
Key market insights
In terms of geographical distribution, the United States leads the global plus size clothing market, accounting for 40 per cent of total sales in 2023. The United Kingdom follows closely behind, with a projected market share of around 14 per cent in the same year. Additionally, China, Japan, and South Korea are emerging as significant players in the market, with each country contributing to the industry's growth in its unique way.
Within the plus size clothing market, casual wear dominates, with a projected CAGR of 4.8 per cent until 2033. Moreover, the mid-priced segment is expected to maintain its dominance over the forecast period, catering to the diverse needs and preferences of plus size consumers.
Competitive landscape
Established fashion brands have recognized the potential of the plus size market and expanded their product offerings to include inclusive options. Leveraging their reputation and design expertise, these brands cater to the evolving preferences of plus size consumers, investing in market research to stay ahead of the curve.
Dedicated plus size brands focus exclusively on meeting the needs of plus size consumers, offering a wide range of well-fitting and stylish clothing options. By specializing in this segment, these brands provide personalized shopping experiences and cater to the unique challenges faced by plus size individuals.
The rise of e-commerce has opened up new opportunities for plus size clothing, with online retailers offering inclusive and convenient shopping experiences. Boutique and independent brands also play a significant role, providing consumers with unique designs and personalized touches that set them apart from mainstream fashion.
Influencers and body-positive advocates have become influential figures in the plus size clothing industry, launching their own clothing lines and collaborating with established brands. These collaborations promote inclusivity and diversity, helping to reshape societal perceptions of beauty and fashion.
The plus size clothing market is experiencing unprecedented growth, driven by changing attitudes towards body positivity and inclusivity. With evolving fashion norms and increased consumer awareness, the industry is poised for continued expansion in the coming years. By embracing diversity, sustainability, and innovation, stakeholders can capitalize on this growing market opportunity and create a more inclusive and equitable fashion landscape for all.
The merchandising arm of streaming platform Fancode,Fancode Shop has extended its licensing and merchandising partnership with the International Cricket Council (ICC) for another term.
The deal gives between the two entities gives Fancode the right to create the official fan merchandise and accessories for the ongoing ICC men’s T20 World Cup 2024 and upcoming ICC women’s T20 World Cup 2024.
The merchandise to be created includes t-shirts, polos, shorts, joggers, sweatshirts, vests, caps, bottles, keychains, coffee mugs, backpacks, tote bags, etc.
Prasana Krishnan, Co-founder, Fancode, says, the association will aim to make affordable and high-quality merchandise available to Indian fans. It will continue to provide fans with the most stylish fan gear to showcase their fandom.
Fancode Shop has also partnered with several retailers to make cricket merchandise available at airports in Mumbai, Ahmedabad, Delhi, Hyderabad, Kolkata, and Bengaluru.
The Confederation of Indian Textile Industry (CITI) has applaudedPrime Minister NarendraModifor being re-elected for the third consecutive time and also implementing beneficial schemes and policies for the textile sector.
In its last two terms, the government has introduced several beneficial schemes like the Production Linked Incentive (PLI) scheme for textiles, the National Technical Textiles Mission, and also reinforced ongoing support for MSMEs toboost the industry’s growth, says RakeshMehra, Chairman, CITI
CITI also reinforced its commitment to support the government in its efforts to transform India into a global textiles and apparel hub. The organisation will work closely with government in foster innovation, sustainability and competitiveness within the textile sector, adds Mehra.
The organisation’s robust partnership with the government will help address challenges being faced by the industry, such as raw material security, etc, and achieve sustainable growth, he adds further.
Premium lifestyle brand Napapijri has launched a new collection of sustainable summer essentials manufactured using Good Earth Cotton, a production system known for net zero emissions.
Available online and in select stores from June 06, 2024, the collection comprises premium knitwear such as T-shirts, polos,etc for men, women and kids.
Powered by FibreTrace® technology, the Napapijri Good Earth Cotton range allows consumers to experience supply chain sustainability and integrity firsthand. They can trace the garment’s journey form soil to store by simply scanning a QR code, saysDani Statham, Founder, Good Earth Cotton.
Each product in Napapijri’s Good Earth Cotton range comes with a QR code on the label that can be scanned to display the products supply chain journey from fiber to store. The FibreTracetechnology enables the brand to validate the data of the raw cotton fiber and sustainability improvements through the supply chain.
The partnership between Napapijri and Good Earth Cotton highlights the brand’s aim to source 100 percent of its materials from regenerative, responsibly sourced, renewable or recycled sources by 2030. The product and design teams of the two companies work together to explore new possibilities in the textile industry, adds Silvia Onofri, President, Napapijri.
The Australian-grown Good Earth Cotton program focuses on regenerative farming that improves soil health, enhances biodiversity and sequesters carbon ensuring that it not only has a neutral impact on the environment but net positive one.
Fostering a regenerative approach for a positive impact on the earth, the Good Earth Cotton program uses the FibreTrace technology to verify fiber integrity.The fiber is verified using a unique signature created by inserting luminescent pigments into the raw cotton.
Berlin Fashion Week (BFW) and Copenhagen Fashion Week (CPHFW) have forged an innovative partnership, marking a pivotal moment in the industry's shift towards sustainability. The newly announced alliance sees BFW adopting CPHFW's Sustainability Requirements framework, a move set to revolutionize the fashion landscape.
Originally introduced by CPHFW in collaboration with Knowledge Partners InFuturum and Dansk Fashion & Textile in January 2020, the Sustainability Requirements have since evolved to reflect the latest industry trends and EU policies. Now, BFW is embracing these standards as a mandatory criterion for brands participating in its shows.
Supported by the Berlin Senate Department for Economic Affairs, Energy, and Public Enterprises, this initiative underscores Berlin's commitment to becoming a global leader in responsible fashion. With an investment of €180,000 until 2025, Berlin aims to integrate sustainable practices like upcycling and the use of recycled materials into its fashion ecosystem.
Scott Lipinski, CEO of Fashion Council Germany, lauded the partnership as a catalyst for innovation, emphasizing the importance of meeting society's evolving expectations. CecilieThorsmark, CEO of Copenhagen Fashion Week, echoed this sentiment, highlighting the global impact of the Sustainability Requirements.
Approximately 35 brands participating in BFW's official show schedule will undergo a phase of onboarding and piloting before the Sustainability Requirements take full effect by February 2026. This collaboration between BFW and CPHFW sets a new standard for the fashion industry, driving meaningful change towards a more sustainable future.
Shenzhen, China's tech powerhouse, also holds a leading position in the China's apparel and textile industry. For decades, Shenzhen has been a manufacturing hub, churning out garments and textiles that feed global markets. Its strength lies in its well-established supply chain, with everything from fabric mills to dye houses and garment factories readily available. This concentration allows for fast turnaround times and efficient production. The sheer volume of business is staggering.
A production powerhouse
The modern fashion industry in Shenzhen boasts a market size of nearly 1 trillion yuan ($140 billion) with over 2,500 clothing companies operating in the city alone. Shenzhen contributes a whopping 10% of China's total garment industry output. The city is known for its dominance in the high-end market, with a 60% share.
Shifting Gears: Design and innovation
However, Shenzhen’s role in fashion is undergoing a significant shift and is transforming itself. Recognizing the industry's shift towards higher-value products, the city is strategically moving up the fashion value chain. There's a growing focus on design and innovation. This is evident in the rise of homegrown fashion brands like Ellassay and Marisfrolg, targeting the high-end womenswear market. The city is also nurturing a design ecosystem, with events like Shenzhen Fashion Week showcasing local talent.
The "Shenzhen Fashion Industry Development Plan" positions fashion as a key industry cluster, fostering domestic brands and design talent, establishing as why Shenzhen will emerge as China's fashion capital. This focus on design is evident in the city's growing number of fashion brands, many catering to the high-end market. Shenzhen boasts a 60% share of China's high-end garment market, showcasing its ability to produce luxury items with a production value exceeding 270 billion yuan annually.
This transformation reflects a broader trend in the Chinese apparel industry. As consumers become more sophisticated, the demand for high-quality, and original design is rising. Shenzhen is well-positioned to meet this demand by leveraging its existing manufacturing base and fostering a vibrant design scene.
Intertextile Shenzhen: A catalyst for change
Events like the Intertextile Shenzhen Apparel Fabrics trade fair play a crucial role in bringing about this change and attracting global attention to the city's fashion scene. The 2024 edition concluded recently after a successful three-day run at the Shenzhen Convention & Exhibition Center in Futian. The event, which took place from June 5th to 7th, served as a central hub for the Chinese textile industry, attracting around 900 exhibitors, a high number of visitors, including international trade visitors from many countries. The fair isn't just about showcasing products; it fosters collaboration and knowledge sharing.
The future of fashion in Shenzhen
While Shenzhen's manufacturing prowess remains undeniable, the future lies in marrying production efficiency with design innovation. The city is actively nurturing a creative ecosystem, attracting designers and fostering collaboration between design houses and factories. This focus on both fashion and technology positions Shenzhen to become a true trendsetter in the global apparel industry.
The ITM 2024 International Textile Machinery Exhibition concluded successfully, reaffirming its status as a vital event for textile technology leaders.
Held at Tuyap Fair and Congress Center from June 4-8, 2024, the exhibition was organized by Tuyap Tum FuarcılıkYapım Inc. and Teknik Fairs Inc., in collaboration with the Textile Machinery and Accessories Industrialists Association (TEMSAD).
Spanning 120,000 square meters across 13 halls, the event set new records with participation from 1,385 companies and representatives from 71 countries.
The exhibition drew 66,200 professional visitors from 99 countries, with a mix of 45 per cent international and 55 per cent domestic attendees. The event's success was marked by significant machinery sales and a business volume reaching billions of euros over the five-day period.
The ease of transportation to Istanbul and visa liberalization contributed to the diverse international attendance. Visitors came from a wide array of countries including Afghanistan, Australia, Brazil, China, Germany, India, Japan, Mexico, Russia, and the United States.
This global turnout underscored the event’s importance as a hub for innovation and business in the textile industry, injecting much-needed vitality into the sector post-pandemic.
Pakistan's exports of cotton yarn to China rose by 65.85 per centto over $166.37 million in Q1, FY24.
Data from the General Administration of Customs of the People's Republic of China (GACC) shows, in Q1, FY24, China’s imports of uncombed single cotton yarn, of which over 85per cent came from Pakistan, increased to over $99.12 million from $72.70 million in the corresponding period of the previous year.
Furthermore, China’s imports of cotton yarn increased to over $65.78 million compared to $26.28 million during the same period last year.
SajjadMazahir, General Manager-China, Keywin Trading, opines, China's growing demand for Pakistan's cotton textiles can be attributed to the industry's ability to balance both exports and local downstream orders.
Cotton holds significant importance as a cash crop in Pakistan, with the country ranking among the top cotton-producing nations globally. Pakistan is now a key supplier of Griege fabric, cotton, and cotton yarns, prized for their competitive pricing and high quality. However, there is still scope for Pakistan to diversify its textile exports.
In recent years, Pakistan's textile products have gained importance not only in international exports but also in China's domestic market. Despite challenges such as the high cost of power and sluggish global demand, the Chinese market offerssufficient opportunities for Pakistani exporters.
Emphasising on the importance of diversification, Mazahirurged Pakistan to focus on providing finished products to the local Chinese market and leverage the advantages of the Pakistan-China Free Trade Agreement (FTA). While many products are covered under the zero-duty structure, some, such as home textiles, towels, and apparel, still face challenges in gaining significant volume in the Chinese markets.
Backed by the US-headquartered global investment firm Platinum Equity, intimate apparel designer and manufacturer,Hop Lun has finalised the acquisition of Hong Kong-based PH Garment. This transaction represents Hop Lun's second add-on acquisition in the last six months, following the acquisition of Rainbow West Apparel in December 2023.
Jacob Kotzubei, Co-President and Matthew Louie, Managing Director, Platinum Equity reiterated the company's commitment to expand and diversify Hop Lun's capabilities, enhance its scale, and deliver added value to its customers.
A specialist in private label manufacturing of bras, shapewear, and active wear, PH Garment has three manufacturing facilities located in Bangladesh and China.
Established in 1992, Hong Kong-headquartered Hop Lun boasts a workforce of over 28,000 employees spread across its operations in Bangladesh, Indonesia, China, and Hong Kong.
