Bemberg by Asahi Kasei was a key participant in the Zero Edition of the Smart Closet event, held from September 27-29 during Milano Beauty Week. This innovative event, organized by CLASS and Equipe International, promotes a new generation of fashion that emphasizes beauty, innovation, and responsibility.

Bemberg, a regenerated cellulose fiber known as cupro, is produced exclusively by Asahi Kasei in Japan. The fiber's circular economy model is based on a closed-loop process, utilizing regenerated cellulose from cottonseed oil manufacturing. This sustainable approach ensures transparency and traceability, making Bemberg suitable for various applications, from linings to couture.

At the event, Bemberg presented the capsule collection ‘A Dress For Venice,’ designed by eco-designer Tiziano Guardini and illustrated by artist Jacopo Ascari. Produced in collaboration with Martina Vidal Venezia, the collection features elements of Burano lace, an ancient craft nominated for UNESCO Intangible Cultural Heritage status. The garments were crafted from Bemberg fabrics printed with low-water pigment inks by Creazioni Digitali.

A panel discussion titled ‘A Dress For Venice’ featured Guardini, Ascari, and representatives from Creazioni Digitali and Asahi Kasei Fibers Italia. Moderated by CLASS CEO Giusy Bettoni, the talk explored the collection's sustainable journey, demonstrating that fashion can be beautiful, innovative, and eco-friendly. Bemberg aligns with Smart Closet’s vision, promoting a harmonious relationship between aesthetics and responsibility in the fashion industry.