To expand its presence in the UAE market, renowned Danish fashion house synonymous with contemporary apparel and accessories, Bestseller plans to debut its flagship retail store for Jack & Jones by 2024-end.

Embracing the intersection of technology and sustainability within the fashion realm, Bestseller has implemented a plethora of initiatives to enrich its customer journey, spanning from purchasing and reporting to data analysis, all in a continuous effort to optimise customer and product performance. Elke Jungbauer, Commercial Director, Bestseller MENA, says, the brand aims to democratise fashion by focusing on contemporary designs and competitive pricing.

Bestseller has also pioneered the NOOS program, aptly named 'Never Out of Stock', to address product availability concerns and enhance convenience for shoppers. This innovative program ensures that key items remain perpetually in stock, offering customers a dependable selection of essential wardrobe staples year-round, thereby fostering brand loyalty and trust through a consistent shopping experience.

The versatility of the NOOS program strikes a delicate balance between stability and innovation, catering to evolving customer preferences in the MENA region, elaborates Jungbauer. This confers a competitive edge and a compelling unique selling proposition to the brand with customers valuing the reliability and convenience it affords, heads.

Furthermore, Bestseller has augmented the shopping experience with an array of digital tools both in the showroom and online store, reaffirming its steadfast commitment to excellence and expansion in the UAE and beyond.

Further solidifying its foothold in the fashion retail landscape, Bestseller plans to launch its e-commerce operations for Jack & Jones and Vero Moda in the forthcoming year,