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Beyond Borders: The rise of Indian home textiles on the global stage

 

The Indian home textiles sector has seen growth due to evolving lifestyles, and a growing awareness about home decor. As per Statista, in 2024 India’s home textile industry was worth $10 billion and expected to grow at a CAGR of 7 per cent by 2031. Other industry reports say the market will be worth $13 billion by 2025, at CAGR of 8 per cent from 2022.

Notably, Indian home textiles industry has contributed significantly to the global home textile market. With a wide range of products the sector is catering to both domestic demand and global markets.

A market in the rise

As living standards improve, consumers are increasingly investing in home furnishings, viewing them not just as necessities but as expressions of personal style. "The Indian consumer is becoming more discerning and quality-conscious," says Rajiv Arora, President of the Home Furnishing Association (HFA). They are looking for products that offer both aesthetic appeal and durability."

The home textiles market covers a wide range of products from bedding to towels; curtains to carpets. Beyond core products, the market also includes cushions, throws, table linens, and other decorative accessories. India's home textiles exports to Europe, North America, and the Middle East is significant as it’s renowned for its craftsmanship, intricate designs, and competitive pricing, which have cemented its position as a preferred supplier in global markets. Key export destinations include the US, UK, Germany, and UAE.

However, the sector faces challenges such as fluctuating raw material costs, regulatory changes, and global economic uncertainties. Adapting to fast-changing consumer preferences and digital disruption remains crucial for sustained growth, say experts.

Global players from India

India has emerged as a major player in the global home textiles market. Several large Indian corporations have become significant players in this space.

Welspun India: A global leader in home textiles, Welspun is known for its towels, bedding, and bath products. They have a strong focus on innovation and sustainability.

Trident Limited: Another major player in the home textiles market, Trident manufactures towels, bed linens, and yarn. They are known for their quality and wide range of products.

Indo Count Industries: Specializing in bed linen, Indo Count is a major exporter to several international markets. They focus on design and innovation.

Arvind Mills: While primarily known for apparel fabrics, Arvind Mills also has a presence in the home textiles segment, offering a range of products.

Raymond Group: A well-known name in the textile industry, Raymond also offers home textiles, leveraging its brand reputation and textile expertise.

While India's export strengths are undeniable, the country also faces certain challenges in the global home textiles market. Competition from other textile-producing countries, fluctuating raw material prices, and the need for continuous innovation are some of the key concerns. However, these challenges also present opportunities. By focusing on product differentiation, adopting advanced technologies, and strengthening supply chain management, Indian companies can overcome these hurdles and further enhance their global competitiveness.

 
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