Stockholm-based and Unilever-owned company, Blueair has teamed up with New Zealand’s Lanaco to revolutinise indoor air quality by developing advanced air filters using electrostatic wool and plant fibers.
Aligning with Blueair’s growth strategy, this collaboration follows the recent launch of its ‘Air Designed for a Better Life’ campaign highlighting the health benefits of clean indoor air for sleep, mood, and overall well-being.
Lanaco’s EcoStatic filter technology leverages the natural properties of wool combined with innovative, data-driven technology to create highly efficient filters with minimal airflow resistance. Crafted entirely from wool, the EcoStatic media uses positively and negatively charged fibers to capture particles while maintaining optimal airflow due to its porous structure. Wool’s natural fire-resistance and water-repellent qualities also prevent clogging from moisture, setting it apart from conventional synthetic filters.
Marking the first use of natural wool fiber in air filtration, Andy Lu, CEO, Blueair terms this partnership with Lanaco as a pioneering move for the industry. The wool filter technology sets a new performance standard,he states noting the rigorous testing process behind the filter, including trials in space exploration. Nick Davenport, CEO, Lanaco, adds, the company’s partnership with Blueair underscores its shared commitment to enhance air quality and make a meaningful impact on indoor environments.
