British Wool reports a stronger market for wool, with prices reaching their highest in four years. Auction prices have risen by 20 per cent since the start of the season, increasing by 17p per kilo, or approximately 40p per fleece.
CEO Andrew Hogley expressed optimism about the price improvement across all core wool grades. He credits better yields from fleeces, with less dirt and grease due to consistent rain, for supporting price hikes.
British Wool's efforts to boost demand include collaborating with over 160 brand partners through its licensee scheme and investing in Nexgen Tree Shelters to bring biodegradable wool-based tree shelters to market, reducing plastic use and promoting mountain wool.
To further stimulate demand, a ‘Shaun the Sheep’ marketing campaign targets wool carpet sales in the UK, covering more than 2,000 retailers.
Additionally, 873 shearers and wool handlers were trained this year, with nearly 700 earning prestigious Blue, Bronze, Silver, or Gold Seals.
Hogley is confident that the recent price increases are sustainable, with further gains anticipated. British Wool's depots and drop-off points remain operational, ready to receive wool from producers.
