For the second quarter Burberry’s sales grew by 11 per cent. The progress happened due to increased tourist spend. For the first half of the year the brand’s revenue rose by five per cent. Adjusted operating profit for the period climbed six percent.
The strategy for the next phase for growth includes a target to double sales of leather goods, shoes, and women’s ready to wear.
British luxury brand Burberry has an extraordinary legacy, a unique British heritage and a very strong platform to build on. The strategy also aims at refocusing on Britishness and strengthening the connection with British design, craft and culture.
As the pandemic effect eases Burberry’s boutiques are all open back up fully. Burberry has been pursuing a fusion between social media celebrities and the blockchain, including the launch of NFTs in the gaming world. Burberry’s ultra-savvy marketing drives are helping the company win new style-hungry customers across the world, desperate to get their hands on a slice of the brand and willing to pay full price for the privilege.
In January 2022, Burberry’s higher quality business saw its full-price sales rise 26 per cent in the quarter versus comparable 2019 levels, while its total same-store sales slid three per cent.
