Burberry is aiming to become carbon neutral in its operational energy use by 2022. Burberry’s ambitious science-based target demonstrates the leadership and innovation needed to succeed in a zero-carbon world. For the first time, it is setting targets for greenhouse gas emissions that apply to its extended supply chain. The brand is already carbon neutral across the Americas region, EMEIA retail stores and its UK operations. During 2018-19, the brand achieved a 43 per cent reduction in market-based emissions compared to the 2016-17 base year.

The fashion industry’s environmental impact is significant and growing. To prevent catastrophic climate change, all major apparel and footwear brands are setting science-based targets and pursuing comprehensive strategies to decarbonize their businesses.

Burberry is investing heavily in transforming itself into a much more luxury-focused entity. The transformation has seen the company putting a heavy focus on digital and introducing the B-Series limited-edition monthly drops sold on social platforms, while partnering with Instagram on the Checkout launch for in-app Instagram shopping. In the directly-operated physical space, it has been refreshing its stores and closing 38 smaller, non-strategic retail stores, a process that will continue this year. On the product front, a full-look merchandising initiative has driven improvements in cross-selling, benefiting tops, skirts and trousers.