Calvin Klein, the renowned fashion brand, has made its debut in New Zealand by opening its inaugural 'Calvin Klein Lifestyle' concept store in Queenstown. This move establishes the first-ever lifestyle store of its kind in the country. The 211-square-meter store, situated on Rees St, Queenstown, embodies the brand's signature minimalistic and modern aesthetic. Visitors will be greeted with a sophisticated combination of metal, concrete, and wood materials, complemented by striking campaign visuals that reinforce the brand's visual identity and showcase its latest collections.
The store caters to both men and women, offering a wide range of products, including underwear, jeans, performance wear, kids' apparel, menswear, womenswear, accessories, and footwear. This expansion follows the recent opening of a flagship store in Queenstown by another PVH-owned fashion brand, Tommy Hilfiger, indicating a strategic push to expand its retail network throughout New Zealand.
With global retail sales reaching approximately $9.3 billion in 2022, Calvin Klein remains a strong player in the industry. Since PVH's acquisition of Calvin Klein in 2003, the brand continues to prioritize its worldwide relevance, presence, and long-term growth through a focused approach.