With the aim of promoting wool, Australia’s Campaign for Wool has initiated a program called ‘Wool Week’ this month. The highlight of the event was to encourage manufacturers, retailers, designers, editors and consumers to nominate OneWool product of their choice. This new promotion follows the success of Wool House, the major interiors and lifestyle showcase held in March 2013 at Somerset House, where the Campaign for Wool saw a deluge of products from wool interior businesses across the world. The Campaign is now keen to see how it can bring more wool products together by launching a social media and showroom promotion.
The program is being held on a larger scale this time and it is going to be launched in the US and will be open to everyone to celebrate wool as a global fibre. It encourages all participants to put wool and its creative edge at the top of the agenda for design.
The Campaign for Wool is a broad and flexible program with an objective to promote wool as a natural, biodegradable and renewable fibre educating on its natural qualities and benefits. The campaign is held every year through a sequence of Wool Weeks in the most important countries and cities of the world through co-branding initiatives and in-store animations and promotions, with its recognizable educational approach.