Hubbub has launched a campaign which is seeking to achieve the same kind of media exposure for textile microfiber pollution as has been received by single-use plastics and wet wipes.
The campaign is also looking to educate consumers on how to combat this type of microfiber pollution through changing domestic laundry practices and taking a different approach to the apparel they buy.

Hubbub is a non-profit organisation which promotes environmental causes. it will use the latest scientific research – which is, as yet, at a very early stage – to create numerous campaigns encouraging people to engage with the environmental impact of clothes, helping them to play an active role in reducing microplastics.

The textile microfiber pollution problem has garnered an increasing amount of media attention over recent months. In the UK, the focus seems to be shifting toward this particular area of marine pollution.

Hubbub includes reference to the fact that microfiber shedding is not exclusive to synthetic apparel.

The campaign includes guidelines for consumers like choosing clothes which are more durable; washing clothes only when needed since microfibers are released in the wash.

The campaign is supported by The Campaign for Wool, an organisation representing an industry which uses the issue of microfiber pollution to promote the virtues of its natural fiber.