The global online children’s apparel market is being driven by increased internet penetration, an increase in average online spend, and younger population. The average amount spent on online per transactions and the numbers of transactions that take place are on the rise. Increase in the number of internet users and the buy it now attitude contribute significantly to the growth of this market.

In addition, the ease and time-saving aspect of online shopping, along with the wide range of products, encourages consumers to shop online rather than in physical stores.

Currently, the US represents the biggest chunk of online children’s wear sales in 2015 and was 37.24 per cent of the global market last year. In Europe, the UK accounted for 17 per cent of sales, Germany 33 per cent, and France 20 per cent of online retail last year.

The Middle East and Africa make up a little over five per cent of the global market. However, Asia-Pacific is forecast to experience the largest growth in the market by 2020, pushed on by growing populations (of which half are infants and toddlers), growing disposable incomes, and the demand for online retail. This region, made up of both developing and developed countries, accounted for 28.98 per cent of online revenues in 2015.