RE&UP has become the first brand globally to achieve C2C Certified Circularity Certification - a gold-standard validation for system-ready circular design.
Awarded by the Cradle to Cradle Products Innovation Institute, the certification encompasses three RE&UP products including Next-Gen Recycled Cotton (Pre-Consumer) – Platinum level; Next-Gen Recycled Cotton (Post-Consumer) – Platinum level; Textile-to-Textile Recycled Polyester Chips – Silver level
What distinguishes this certification is its rigorous evaluation process. Materials are assessed not only for the percentage of compatible materials for recycling but also for chemical safety, end-of-life recovery systems, and effective integration of recycled content, among other criteria. The assessment is conducted by Eco Intelligent Growth (EIG), a third-party accredited body.
This certification demonstrates RE&UP’s readiness to tackle sustainability challenges at scale for the entire industry, states Andreas Dorner, General Manager, RE&UP. It proves that recycled fibers can go beyond one-off sustainability claims, he adds.
RE&UP has demonstrated that its fiber production is not just compatible with circularity - it’s purpose-built for it, says Nienke Steen, Director - Apparel, Textiles & Footwear.
Elwyn Grainger-Jones, CEO and Executive Director, adds, this achievement sets a strong precedent for what fiber innovation can look like in a circular economy. It raises the bar for what’s possible and expected from material suppliers across the fashion and textile sectors.
RE&UP’s innovative fibers are already being adopted by global brands aiming to move beyond pilot-scale circularity. By embedding traceability, regulatory compliance, and mechanical integrity directly into the fiber, RE&UP is accelerating a shift that many in the industry still consider aspirational.
Despite the fashion industry's push for circularity, over 99 per cent of textiles are still made from virgin materials, and only 6.9 per cent of the global economy operates on a circular model, according to the 2025 Circularity Gap Report by Circle Economy.
