Chinese clothing and yarn production giant Luthai Textile Company plans to make India the hub for its OTC (over the counter) business, as it explores more markets for high end luxury yarn around the world. The company manufactures spin yarn, yarn-dyed fabric and piece-dyed fabric, apart from its own range of high quality shirts, at its facility in Zibo, Shandong province.

Its dyed cotton fabrics are exported to 30 countries in North America, Europe and the Far East, and sold to leading fashion labels. The company, which has traditionally been involved in B2B (business-to-business) operations, will for the first time explore a B2C (business-to-consumer) domain. Since OTC is big business in India, Luthai has joined hands with fabric trading company Blue Blends to set up a subsidiary, Luthai India, from where it will sell its luxury yarn dyed supima cotton fabric.

Around eight distributors have been appointed in India, besides one each in Sri Lanka and Bangladesh through which the company will retail its products via 4,000 dealers. Luthai’s Zibo facility has a monthly capacity of manufacturing 17 million meters of yarn dyed fabric, besides seven million meters of piece dyed fabric and 1.7 million shirts. The company is also eyeing a manufacturing facility in India in future.

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