Christopher Bastin is returning to Gant as global artistic director. His responsibilities will include key aesthetics, curated capsules for PR-driven projects and brand collaborations. In his new role he will work across all creative platforms in close collaboration with Karen Vogele, who serves as EVP of product and design. Vogele will continue to have full responsibility for the product and design organisation, while Bastin will oversee the brand’s artistic direction. He is seen as having a profound understanding of Gant and bringing a creative infusion not only to the design department, but to the whole company.

Bastin had quit Gant four years ago. He first joined the brand in 2005 as a shirt designer and later rose to become head of design for Gant Rugger, a sub-brand which was dropped to reduce consumer confusion. In 2012, he took up the role of creative director, a position he held for three years. During the time he spent running his own creative agency, working for brands like Frame and NN07, and gathering new experience and knowledge.

Clothing brand Gant is celebrating 70 years. The preppy label is known for the button down shirt, the club blazer, the chino trouser and the varsity jacket.