A major step in Mango's commitment to sustainable fashion, this partnership aligns with the brand’s long-term goal of transitioning to a circular model and reducing its environmental footprint. The brand is dedicated to shifting a substantial portion of its man-made cellulosic fiber (MMCF) use to fibers made with Circulose
A groundbreaking regenerated material crafted from 100 per cent discarded textiles, Circulose empowers fashion brands to lessen their reliance on new, virgin fibers while still upholding high standards of quality and design.
Mango’s strong commitment takes the company one step closer to restarting its factory and set a powerful example for the industry, says Jonatan Janmark, CEO, Circulose. It also inspires other brands to follow their lead, he adds.
Andrés Fernández, Sustainability and Sourcing Director, Mango, adds, this collaboration marks a significant step in the brand’s sustainability roadmap as it strives to exclusively use fibers with lower environmental impact by 2030, reflecting its commitment to foster a more circular and responsible fashion ecosystem where innovation and environmental stewardship go hand in hand.
This partnership is built on Circulose's enhanced commercial strategy, which emphasizes forging closer brand collaborations, introducing an innovative pricing model, and offering expanded support services.
Developed in collaboration with Fashion for Good and Canopy, the new licensing model for Circulose is designed to reduce pricing hurdles and drive widespread adoption, moving beyond limited capsule collections to large-scale use of next-gen materials. The license also includes services like transition planning, supply chain orchestration, and traceability to support large-scale implementation.
A Swedish sustain-tech company, Circulose developed a patented process to recycle cellulosic textile waste. Formerly known as Renewcell, the company has been recognized by Fast Company as one of the ‘World’s Most Innovative Companies’ and by TIME Magazine for its ‘100 Best Inventions.’
