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Coloreel inks $2M deal with Asian manufacturer


Coloreel celebrates a major achievement with a $2 million deal alongside a leading Asian manufacturer, supplying renowned global brands. This marks a pivotal moment for Coloreel and its groundbreaking embroidery innovation. The Swedish company's technology revolutionizes thread dyeing, offering an endless color spectrum in real-time while boosting production efficiency through digital automation and slashing water usage by 97%.

This partnership underscores Coloreel's ability to address the surging demand for sustainable solutions in the manufacturing and brand sectors worldwide. Initial deliveries of the digital thread-dyeing units are scheduled for October, with the bulk arriving in 2024.

Torbjörn Bäck, Coloreel's CEO, exclaims, "We're thrilled about this partnership and eager to collaborate, showcasing our patented technology's role in enhancing fashion's sustainability while fueling design creativity."



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