A women’s intimatewear brand, Commando plans to expand into the men’s underwear category with its first full collection to be launched this fall.
Starting with two microfiber styles, Commando soon expanded into a wide range of women’s intimates along with bodysuits, leggings, pants, shirts, shorts, skirts, dresses and even jeans.
The brand’s new men’s collection will comprise three categories: Essential, the male version of Commando’s best-selling Butter line for women, and described as a ‘super soft and tactile.’ range. These micro modal pieces will be offered in relaxed or modern-fit trunks, boxer-briefs or briefs in black, navy or titanium in sizes small to XXL. They will retail for $46 or $48.
Next would be the Classic collection that would be created from the comfortable and quick drying Italian microfiber fabrics. In addition to the briefs, trunks and boxers, the collection will alsooffer crewneck and V-neck undershirts in white, black, navy and slate. These will retail for $48 to $54 for the underwear and $88 for the undershirts.
The third category, ‘Ultimate,’ is the ‘lowest profile’ product in bonded microfiber fabrics with bonded edges. It is being offered in boxer-briefs, trunks and briefs in black and will retail for $46 to $50.
In addition to being sold on the Commando e-commerce site, the men’s line is also being sold at Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus, Bergdof Goodman, Revolve and other specialty stores.
According to Kerry O’Brien, Founder, the men’s assortment will follow the same trajectory as the women’s, with more categories and products being added as it becomes established.
