Cone Denim plans to release a new sustainable denim fabric into the market a blend of Tencel and Refibra-branded lyocell fibers, at the Kingpins show in New York on June 6 and 7.The new material is produced through Lenzing’s Tencel lyocell closed.
The sustainable denim will be made in Cone’s North American mills and will be traceable with a fiber identification, which will provide brands an independent way to verify that the denim contains genuine Tencel and Refibra lyocell fibers.
Kara Nicholas, Cone Denim’s vice president of product design and marketing, says that denim consumers want authentic yet innovative products that maximize comfort, style and performance. They also want to know that their favorite jeans are responsibly made and remain sustainable at the end of their lifecycle when finally discarded.
Cone Denim, a historic denim maker with more than 125 years of history in the United States, stated that it is reacting to the apparel market’s call for fabrics produced with more consideration for the environment.
Based in Greensboro, Cone Denim had always been known as the last domestic producer of selvage denim, but at the end of last year it shut down its White Oak plant.
