Deckershas sold its footwear brand Sanuk to athleticwear company Lolë Brands, as per a press release shared by the companywith sister publication Fashion Dive.

This acquisition follows Lolë Brands’ purchase of the athleisure brand Époque Évolution last year. Both, Katie Pruitt, Brand Director, Sanuk and Todd Steele, CEO, Lole Brands describe Sanuk as a ‘natural fit’ for Lole Brands which focuses on expanding its business with a portfolio of synergistic, environmentally conscious brands.

Through this partnership Sanuk aims to expand its footprint and customer base in the US. The brand also aims to explore new product categories, they add.

Katie Pruitt, Brand Director –Sanuk, will continue in her new role as the Vice President and General Manager at Lole Brands. She will focus on brand strategy, prioritising direct-to-consumer (DTC) and wholesale customers to drive innovation and growth

In the first quarter of Deckers’ 2025 fiscal year, the net sales of Sanukdeclined by 28.4 per centY-o-Y to $6.9 million.