Denim brands and fabric mills have joined Jeans Redesign. The project has been launched by ‘Make Fashion Circular’. Fabric mills who have signed up must implement the Zero Discharge Hazardous Chemicals wastewater guidelines, including testing and reporting, and produce no more than 0.025 cubic meters of wastewater per yard. The guidelines set out minimum requirements on garment durability, material health, recyclability and traceability, and are based on the principles of a circular economy. The jeans made in line with these guidelines will last longer, be easily recycled, and made in a way that is better for the environment and the health of the garment workers.

Denim brands that are a part of Jeans Redesign include: Ateliers & Repairs, Fairblue Jeans, Frank, Guess, Arvind, Bestseller, Boyish Jeans, C&A, Gap, Hirdaramani, H&M, Reformation, Saitex, Tommy Hilfiger. Fabric mills include Advance Denim Mill in China, Artistic Milliners in Pakistan and Cone Denim in the United States.

The Jeans Redesign project, launched in July 2019, aims at practical solutions that support the transition to a thriving fashion industry, where clothes are used for longer, are made from safe and renewable materials, and are made to be made again. The first pairs of the redesigned jeans will be on sale in autumn 2020.