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Despite challenging weather, Ispo Munich 2016 ready to take off

Winter sports are facing a challenge due to the late winter last year. Just ahead of the next edition of Ispo Munich from January, 24-27, 2016, the season still causes quite a headache to the ski-and snowboard market. Due to the lack of snow and the ongoing warm temperatures, retailers are complaining about full stock of snow wear and winter sports equipment. Many winter assortments have to be sold on sale.

However, Ispo Munich is prepared for the entire sports community. Over 2,500 exhibitors are expected at Ispo Munich 2016. A new exhibit hall segmentation aims to offer new opportunities and benefits to action sports exhibitors. By moving the exhibits into the halls B5, B6 and A6 the segment becomes more concentrated and also has a dedicated entrance on the east side of the exhibit center at its disposal for unique and segment-specific events.

As plans go, the current Athleisure trend will be presented in the Ispo Vision area at hall B1, where brands like Bogner, Kjus, Peak Performance, New Balance and Sportalm are increasingly acknowledging this trend. Also new developments in Wearables will be shown at the show, e.g. offering features from running shoe soles that analyze running style and provide feedback. This fits the still growing “Health & Fitness” market and its corresponding area at Ispo. This year, close to 140 exhibitors from the fitness and health industry will present their innovations in the newly expanded hall B4.

 
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