Luxury fashion brand Dior is set to make history by holding its pre-fall 2023 show at the Gateway of India in Mumbai.
The show, which will take place on March 30, marks the first time a major European luxury brand has held an official calendar show in India. The collection will feature stunning evening coats, silk dresses, and skirts inspired by desi silhouettes, according to a report by Business of Fashion.
The show is a collaboration between Maria Grazia Chiuri, the creative director of Dior, and Mumbai-based atelier Chanakya School Of Craft, which celebrates India’s embroidery culture and empowers women artisans.
India is a prime market for fashion brands due to its young population, with 65% of people under the age of 35, and a growing number of millionaires. The country’s digital revolution has made luxury brands more accessible to affluent fashionistas in tier-2 and tier-3 cities, resulting in a boost in sales for international luxury companies. The Euromonitor predicts that the Indian luxury market will grow from $5.9 billion in 2022 to $6.1 billion in 2023.
Dior has a long history with India, having been inspired by the country’s intricate embroidery for its autumn-winter 1955 haute couture collection. The off-white dress with patterns of gold and peacock motifs, known as ‘Soiree de Lahore’, is vintage elegance personified and featured a shoulder drape inspired by the Indian pallu.
Dior’s decision to hold a standalone show in India highlights the commitment to empowering women artisans and celebrating India’s rich embroidery culture.