Eastman has launched a new cellulosic fiber called Naia. This is made from wood pulp derived only from sustainably managed forestry. Eastman is a US chemical and fiber producer. The cellulosic fiber is also certified as biobased under the USDA BioPreferred program, a categorisation which sets it apart from generic viscose, polyester, and nylon.

Besodes its sustainability credentials, Naia is known for breathability and moisture management. The fiber is made from wood pulp from fast-growing pine and eucalyptus trees sourced from certified forests. Eastman does not use pulp that contains any endangered or ancient species. The trees are subject to an established certification process.

Eastman will promote Naia in the women’s wear market. The fiber and yarns take colors well, and Naia can be used alone or blended with other fibers. Naia is a thermoplastic material, which means mills can apply heat to the fabric to change its appearance and give the final fabric a leather look.

Eastman has been making cellulosic fiber for decades. Its acetate fibers were successful in the fashion market, but there were some drawbacks. The company saw an opportunity to reformulate and upgrade its acetate yarns as well as change the processes used to dye and finish the fibers and yarns. The result is Naia.