Bangladeshi entrepreneurs can enrich their technical knowhow on apparel products and attract global buyers through participating in expositions across the world says Michael Scherpe, President and CEO of Messe Frankfurt France. Participation in international exhibitions is very important for manufacturers to attract buyers. Entrepreneurs can exchange views and knowledge that would help them to improve quality of products and establish a network with buyers. And Paris, the center of fashion, is one of the best places for companies to learn how to improve their overall presentation.

Bangladesh is the world’s second largest garment exporter. Messe Frankfurt Paris holds Texworld and Apparel Fair twice a year, which are important events for apparel, fashion and fabric sector exhibitors. Fairs within Bangladesh project the quality of exports to visitors from home and abroad. Local producers in the remote areas of rural Bangladesh who do not have the financial strength to participate in international trade fairs have the opportunity to display their products to buyers from abroad at such fairs. On the other hand, overseas participants have the opportunity to display their products to consumers of Bangladesh, where the domestic market for consumer goods is expanding.

Besides foreign participants have the opportunity to display their state-of-the-art technology to local producers and exporters.