As the European textile market approaches a projected valuation of $193.12 billion in 2026, the industry is pivoting from mass production to high-margin, circular models. Returning to Barcelona this May, Fespa Global Print Expo 2026 arrives at a critical juncture where regulatory mandates - such as the EU’s 2025 separate textile waste collection law - are forcing a radical overhaul of garment manufacturing. The event is set to debut a dedicated ‘Textile’ showcase, specifically addressing the infrastructure gaps in fiber-to-fiber recycling and waterless production.
Digital transformation and the customization mandate
The shift toward personalization is no longer a niche trend; it is a structural market requirement. In 2026, the global custom clothing market is expected to reach $65.74 billion, with over 55 per cent of consumers preferring tailored garments over off-the-rack items. Valued at $4.3 billion this year, digital textile printing is the primary enabler of this ‘on-demand’ economy. The goal for 2026 is to automate where possible and simplify everywhere else, notes Michael Ryan, Head, Fespa Global Print Expo. By integrating AI-driven sizing and inkjet technology - which now holds a 72 per cent market share - manufacturers can reduce water usage by up to 95% while maintaining the agility needed for fast-fashion prototyping.
Scaling sustainable chemistry and circular logistics
Supply chain resilience is being tested by volatile energy costs and new environmental standards. The digital textile ink market has expanded to $2.04 billion in 2026, driven by the adoption of water-based pigment inks that satisfy stringent VOC emission regulations. However, the sector faces a significant ‘capex hurdle’; a standard 20,000-ton recycling plant currently requires nearly $87 million in investment. FESPA 2026 will serve as a commercial bridge, showcasing the automation and predictive maintenance tools necessary for SMEs to remain compliant and profitable within the EU’s emerging Digital Product Passport framework.
Fespa is a global federation of national associations for the screen printing, digital printing, and textile imaging community. With a footprint in 40+ countries, it provides essential market intelligence and technical exhibitions. The 2026 Barcelona expo serves as a premier launchpad for automation and sustainable ‘glocal’ manufacturing solutions across the EMEA region.
