Taking a significant step forward in its retail refresh initiative, Foot Locker has reopened its Manhattan Herald Square store on 34th Street. The sneaker retailer unveiled the newly revamped 13,000-sq-ft store this week. It has been designed to align with Foot Locker’s broader retail enhancement strategy. The updated store features a modern interior design, a communal shoe try-on area, digital shopping enhancements, and a dedicated “sneaker hub” for personalized assistance.
A standout feature of the Herald Square location is the introduction of Foot Locker ‘Home Court,’ a specialised area developed in collaboration with Nike and Jordan Brand. This space showcases Foot Locker’s extensive range of basketball sneakers and celebrates basketball’s pivotal role in sneaker culture. The area also includes immersive experiences like a digital vertical jump challenge and advanced 3D foot-scanning technologies, ensuring customers find the perfect fit.
The Herald Square store also debuts Foot Locker’s new Kids Foot Locker experience, featuring a kid-friendly custom shoe scan station, an activity table, and an expanded selection of basketball merchandise for children.
This reimagined store is part of Foot Locker’s strategic Lace-Up plan, introduced in March 2023, to refresh its entire store fleet. The plan includes closing over 400 stores, including around 125 underperforming Champs locations, while expanding the WSS brand to more than 300 locations.
In addition to the Herald Square store, Foot Locker recently opened another revamped location in Paris ahead of the Summer Olympics and plans to open a similar store in Melbourne, Australia, in October. The company is also partnering with Metro Brands to launch its first Foot Locker store in Delhi, India.
