Gap has announced it will derive 100 per cent of its cotton from more sustainable sources by 2025. Cotton’s strong fibers are used in a significant portion of products across Gap Inc. brands, and its cultivation spurs economic opportunity by supporting livelihoods in many communities.
However, much of the world’s cotton is grown in areas where people have difficulty accessing clean water due to pollution and droughts – a situation further exacerbated by climate change. By sourcing sustainably farmed and sourced cotton, the company is supporting farmers who use water efficiently through better irrigation practices.
Gap’s commitment to sustainability includes sourcing Better Cotton Initiative (BCI) cotton, and cotton that is organic, recycled, and verified American or Australian grown.Gap began sourcing Better Cotton in 2016. BCI is a long-term multi-stakeholder initiative that develops and promotes good farm practices, allowing more cotton to be grown while reducing water and chemical use and protecting both working conditions and biodiversity.
In BCI’s latest global ranking of top companies who source sustainably grown BCI cotton by volume, Gap Inc. ranked on the fourth position. The company also plans to conserve a total of 10 billion liters of water by the end of 2020.