Valued at $194.1 billion in 2022, the global kidswear market is projected to grow at a CAGR of 4.1 per cent from 2023-32 to reach $286.9 billion by 2032. The market encompasses a wide range of clothing, footwear, and accessories designed specifically for children aged 0 to 17.
According to a report by Allied Market Research, the apparel segment held the largest share in the global kidswear market in 2022, and is expected to maintain its dominance throughout the forecast period. This segment includes outerwear such as coats and jackets, special occasion dresses, tops like blouses and sweaters, and bottoms like trousers and skirts.
There is a growing demand for sustainable and ethical fashion, driven by the desire for eco-friendly materials and ethical manufacturing practices. The digital transformation has reshaped the market as e-commerce and online shopping continue to expand.
Character licensing remains popular, and there is an increasing selection of inclusive and gender-neutral clothing. The rise of fast fashion has catered to parents seeking trendy and affordable items for their children. The market growth is supported by the increasing number of children globally, rising disposable incomes, parental aspirations for quality wardrobes, and awareness of children's clothing quality.
Holding the largest share in 2022, the boys segment is expected to continue its dominance during the forecast period. Athleisure clothing also remains popular for its comfort and adaptability. Environmentally conscious consumers are increasingly aware of sustainability and eco-friendly clothing options.
By distribution channel, the supermarket & hypermarket segment held the largest market share in 2022 and is expected to maintain its dominance during the forecast period. These supermarkets and hypermarkets not only offer a wide range of kid-friendly clothing and promote private label brands that provide cost-effective yet premium options but also embrace seasonal promotions and sustainability, and enhance their online presence to attract customers.
Region-wise, Asia-Pacific dominated the kids wear market in 2022 and is expected to continue this trend during the forecast period. The region's growing and younger population drives the demand for children's clothing, creating opportunities for manufacturers and retailers.
However, the COVID-19 pandemic has disrupted the apparel industry due to strict lockdown restrictions. Additionally, the pandemic has led to changes in consumer behavior, with more people staying at home. These changes have had both positive and negative impacts on the kids wear market.
