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H&M, Aquafil to bring sustainable fashion mainstream

Aquafil and H&M have teamed up to make sustainable fashion mainstream through the H&M Conscious Exclusive collection.

This JV marks the first time that the Conscious Exclusive collection showcases items made from Econyl yarn, which is Aquafil’s regenerated nylon made from waste diverted from landfills and oceans.

The collection’s is the shared vision, of two key industry players, for a more sustainable future. ‘May the force be with them.’ Giulio Bonazzi, CEO of Aquafil exults, “Aquafil is thrilled to have Econyl adopted by H&M’s Conscious Exclusive collection. This partnership represents great progress for the fashion industry and environment. Collaboration between brands and ingredient manufacturers is key. When we work together, it creates more sustainable options for consumers and a cleaner future.”

Launched annually, H&M’s Conscious Exclusive collection is comprised of high-end environmentally friendly apparel. The collection aims to steer H&M’s fashion and sustainability development towards a more sustainable (fashion) future.

This year’s collection will be available worldwide in stores and online from April 19, 2018 and features two laces dresses made from Aquafil. Cecilia Brännsten, Acting Environmental Sustainability Manager at H&M elaborates, “We’re proud to feature Econyl in this year’s Conscious Exclusive collection. At H&M, we’re constantly on the lookout for innovative materials and processes that can make our products more sustainable. The Conscious Exclusive collection has always been an important testing ground for us as it allows us to try out the latest sustainable fabrics on a smaller scale. On numerous occasions, we have incorporated them into our regular collections.”

Aquafil, a global producer of nylon yarn, launched the Econyl Regeneration System in 2011 to produce nylon made from 100 per cent regenerated waste. The nylon yarn, which can be regenerated an infinite number of times without any loss in quality, has been taken to heart by a large and growing number of sportswear, fashion, luxury and carpet brands, including Outerknown, Stella McCartney and Adidas.

The partnership marks a firm commitment by both brands to create a more sustainable world, while keeping fashion accessible for the average consumer.