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H&M launches new upcycled collection

Swedish fast fashion giant H&M has launched a new upcycled capsule collection which uses discarded workwear products to make garments such as jackets, chinos and T-Shirts. The new collection will be rolled out from this month through its Cheap Monday initiative, a pilot lab for its sustainability work. Released once a year, the capsule collection explores new materials and processes to create more sustainable products.

The new capsule collection consists of jackets, work chinos, tees, sweats and a bags, all made from discarded workwear to create the worn look. Through this collection, the brand highlights unexplored sources to creating new garments through the upcycling of workwear. Pieces which have become worthless for their primary purpose are still full of value. The process saves on virgin materials, climate emissions, water and chemical use.

The project is initiated by Cheap Monday together with Re:Textile, a project within Science Park Borås in Sweden which focuses on developing structures for circular processes and redesign in the textile industry.

 

 
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