H&M has announced its latest designer collaboration with Indian designer Anamika Khanna, marking 20 years since its first such collaboration with Karl Lagerfeld in 2004.

This partnership, H&M’s second with an Indian designer following Sabyasachi Mukherjee, will launch on September 5 in select countries including India, the UK, South Africa, Malaysia, Singapore, and Vietnam.

AnamikaKhanna, known for her highglamour wedding wear, is reimagining traditional Indian garments like kurtapajamas and caftans with a focus on comfort and versatility.

The collection features womenswear, menswear, and accessories, emphasizing prints, embroidery, and easy silhouettes.

The collaboration aims to bring Indian design to global markets and reflects the growing influence of Indian fashion worldwide.