The ever-growing denim market in India is on a roll. An organised retail sector, a young population, online penetration of denims and the increasing popularity of engineered or distressed pieces will continue to fuel the growth of this segment. Originally a product for the youth, denim has grown to cut across geographies, gender and age groups.

Given the average age of the Indian consumer today, and the influence of global style trends in the country, the industry can be expected to grow at double-digit. Today, denim is considered a multipurpose fabric. It is used as casual wear, everyday wear, and is also gaining popularity in the leisure form owing to the comfort provided by stretch denims.

New-age companies and start-ups are relaxing norms. With the introduction of Friday dressing and casual dressing to work, denim is increasingly becoming an acceptable attire at work. The Indian denim market is projected to grow at a CAGR of 14.5 per cent till 2021.

Asia has a 22 per cent market share of the global denim industry and India contributes to nearly half that market. India will have a lot of influence in jeanswear in the coming years as the demand is increasing in all segments.