Since exports to Europe and the US are sluggish, small and medium footwear players in Indonesia are looking at export opportunities to Middle Eastern, South Asian and African countries.
The position of previous export destination countries, such as the United States and Europe, is being affected by the Russia-Ukraine war.The impact of this lack of orders resulted in a number of footwear industry employees being laid off in recent months. Despite the problem of declining demand, the export performance of Indonesian footwear products in the third quarter of 2022 showed bright prospects. The export value of the national footwear industry in that period increased compared to the same period in the previous year. During January 2022 to September 2022, the export volume of the country’s leather industry, leather goods and footwear was up 34 per cent year on year compared to January 2021 to September 2021. Indonesia is consistently encouraging footwear exporters to improve their product quality, pay attention to the product packaging, and obtain product certificates. Product quality is given priority keeping in mind consumer convenience since currently product quality is important for product selection by consumers and products with high quality have a better chance against competition.