Italian luxury and lifestyle brand Ginori 1735 has opened its first store in South Korea, located in the heart of Seoul.

Developed in collaboration with South Korean actress and model Ko So-young, the store is inspired by the brand's iconic Oriente Italiano collection, and offers Korean enthusiasts access to Ginori 1735's best-selling collections.

The new store is part of the brand's international expansion strategy, which includes a distribution network spanning over 31 countries, an e-commerce channel, flagship stores in Florence, Milan, Sesto Fiorentino, and Paris, as well as selected dealers and a presence in high-level department stores and multi-brand specialty stores worldwide.

The brand's mission is to forward a modern Renaissance, a rebirth and rediscovery of the pleasure, personal expression, and art of everyday life.