ASICS Arabia, a subsidiary of the Japanese sportswear brand, has announced an ambitious expansion plan for Saudi Arabia in partnership with Apparel Group.
The company has opened its first retail store in Riyadh Park Mall and plans to open several more across major cities in Saudi Arabia over the next five years. The next store will open in Red Sea Mall in Jeddah. The ASICS retail concept in Saudi Arabia offers 165 square meters of space and a wide variety of performance footwear and apparel across different sports, including running, tennis, padel, and indoor sports. It also features ASICS Sportstyle, the athleisure brand
In addition to its retail network growth, ASICS will also collaborate with the Sports For All Federation (SFA) in the creation of community-led sports activations and events. Recently, ASICS signed a Memorandum of Understanding (MoU) with SFA to bolster the Kingdom’s sports infrastructure and aid its transformation into a leading sports hub.
