North Carolina-based startup, Keel Labs has teamed up with eco-conscious California brand Outer known for the first commercial launch of Kelsun, a seaweed-based fiber. This collaboration reflects both companies' shared commitment to ocean sustainability and responsible fashion.
Co-founded by pro surfer Kelly Slater and designer John Moore, Outer known is known for launching the popular Blanket Shirt in 2016, celebrated for its sustainable design and vintage softness. Made from an organic cotton and Kelsun yarn blend, the latest version of this shirt retains the comfort of the original while incorporating innovative, eco-friendly materials.
Designed as a sustainable alternative to traditional textile fibers, Kelsun is 100 per cent bio based and biodegradable. It is made from over 75 per cent seaweed biopolymer, and decomposes naturally in about 60 days. Keel Labs ensures that their seaweed is sourced responsibly, following sustainability guidelines and local harvesting practices.
Tessa Callaghan, Co-founder and CEO, Keel Labs, affirms, the company’s partnership with Outer known is dedicated to sustainability and the ocean. It aims to create environmentally friendly products from ocean resources.
