The global kids apparel market is projected to reach USD 318.34 billion by 2030, growing at a CAGR of 6.96% from USD 198.80 billion in 2023. The presence of children and tweens on social media platforms has driven parents to invest in attractive, comfortable, and high-quality clothing for their kids.
Cotton remains the preferred fabric for kids apparel due to its comfort, lightweight nature, and color retention. The report analyzes key market segments, recent trends, and driving factors. COVID-19 restrictions negatively affected market growth, but the industry adapted through automation and sanitation protocols.
The casual clothing segment dominates the market, favored for its comfort and lightweight properties. The boys segment leads in end-users due to the rising birth rate of newborn boys. Kids above 10 years prefer stylish and trendy apparel, boosting that market segment.
Offline distribution channels hold a significant market share, with expansion to meet demand. Asia Pacific leads the market, driven by increased consumer spending, disposable income, and improved childcare services. North America experiences strong growth due to parental concerns for their children's health and safety.
Prominent players like Nike, Burberry, and Carter's implement growth strategies, such as store launches and partnerships. In November 2021, Children's Place introduced Sugar & Jade, a tween apparel brand with five collections.
