Lectra has appointed Holger Max-Lang as Managing Director of Lectra Central & Eastern Europe region, Russia. Holger’s role is to support fashion & apparel, automotive and furniture companies in the region as they embrace Industry 4.0. Anchored in the digitalisation of industrial processes, from design to production, Industry 4.0 is redefining how factories are organised; smart and connected, they are driving the value chain, propelling a new digitalized lifecycle for products.

Daniel Harari, Chairman and CEO, Lectra explains, “The transformation to Industry 4.0 is in full swing: the Industrial Internet of Things, Software as a Service (SaaS), cloud technology, data analyses and data exploitation have become key.”

Central & Eastern Europe and Russia is strategic for Lectra, offering strong potential in the Group’s main market sectors due largely to: A strong automotive industry; a dynamic furniture industry, especially in Germany and Poland; and a close connection between fashion brands in Germany, Austria, Switzerland and suppliers in Eastern Europe.

Working for Lectra for over 15 years, Holger has a deep experience and knowledge of Lectra’s DNA and is in a strong position to support customers in the digitalisation of their processes. “Lectra is very well-positioned to support our customers in their transformation,“ says Holger.

Following marketing and sales positions in the IT and automotive industry sectors, Holger joined Lectra Germany in September 2002 as a salesperson for automotive accounts. He held diverse sales’ roles in the region, including the position of Sales Manager for all Lectra markets in Central & Eastern Europe region, Russia. Since September 2017 Holger has held the role of Business Development Director, Automotive, with the responsibility to develop the leather cutting activity worldwide.