This is a collection designed to celebrate the female figure, regardless of size. Leveraging the power of perception and best-in-class design, Shape Illusions uses strategically placed seams, shading and contouring to lift, lengthen, conceal and contour. It pairs the latest in design innovation and laser shading with Lee’s ability to craft apparel for the female body. With Shape Illusions, consumers now have access to premium finishing designed to enhance and flatter all figures. Each piece is designed with a 360° approach: precisely shaded and contoured using patterns created by nano laser technology and constructed with strategic seams, pocket placement, and draping fabrics. Shape Illusions has been patterned on a size 14 form. Every stitch in each top and bottom was evaluated to ensure it complemented the female shape. Women were asked to wear and test the line. It is an evolution in size inclusive fashion that celebrates all women.
Lee, based in the US, is an apparel brand known for its work wear and timeless style. The launch of Shape Illusions demonstrates Lee’s commitment to harnessing innovative technology to create products that feature trend-setting design and unsurpassed quality for all ages, body types and across multiple price points.