Levi Strauss & Co has reported a remarkable 18 percent surge in revenue in the Asian market during the July-September quarter, highlighting India's pivotal role in this success story.
The growth is attributed to the flourishing performance of the Levi's brand in India, solidifying the country's status as a significant growth opportunity for the company.
Asia also witnessed a notable expansion in Levi Strauss & Co's operating margin, which soared by 330 basis points, reaching 12.3 percent. President Michelle Gass and CFO Harmit Singh laud Levi's strong Asian market performance.
India, in particular, has emerged as a standout success for Levi's, with nearly a 50 percent revenue increase compared to pre-pandemic levels. It is now Levi's largest Asian market and the sixth-largest globally.
This growth is attributed to strategic expansion by franchise partners, who capitalized on India's long-term potential. Levi's is not just a denim brand in India but a comprehensive lifestyle choice.
Levi's success story in India is driven by diverse product offerings, local product capabilities, global design influence, and successful brand-building efforts, including its partnership with Bollywood star Deepika Padukone. The company plans to replicate this strategy in other emerging Asian markets.
Levi's strong financial performance in Asia, coupled with its strategic focus on emerging markets, cements its position as a top consumer choice in the region.
