To celebrate the 37th edition of the America’s Cup, Louis Vuitton has introduced a sophisticated nautical-themed capsule collection.
Inspired by yachting motifs, oceanic gear and a blend of sporty chic with cocktail hour elegance, the launch of this unisex collection coincides with the upcoming Louis Vuitton 37th America’s Cup set to be held in late August in Barcelona.
The tournament begins with the qualifying match to challenge the current holder, Emirates Team New Zealand. The five challengers this year include: Orient Express Team, France; Luna Rossa Prada Pirelli, Italy; Alinghi Red Bull Racing, Switzerland; INEOS Britannia, England; and American Magic, New York Yacht Club.
The collection is based on three distinct themes: Riding the Waves, A Day on the Deck, and Elegant Summer Evening. The range based on the theme, ‘Riding the Waves,’ features technical skipper windbreakers and shorts, waterproof canvas keep-all bags and a water-repellent sailor sling in Monogram Storm for women. Central to this theme is the LV Rush sneaker, designed by Vuitton’s creative director Nicolas Ghesquière for the cruise 2024 collection, and Barracuda sneakers in white with a red and black V logo for men.
The range titled, ‘A Day on the Deck,’ includes playful takes on the Damier and Monogram motifs with graphic shirt jackets and reversible rainproofs for men, along with denim shorts and blazers for women.
The third range titled’ Elegant Summer Evening,’ offers chic post-yachting attire with one-strap column dresses held up by leather handles for women, and blazers with gold-finish LV buttons for men.
The collection will be available for purchase starting July 18, with prices ranging from €210 for a tie and €670 for a bucket hat, to €4,500 for a women’s cocktail dress and €5,100 for a men’s blouson with 3D leather detailing.
Primarily featuring red, white, and blue, the collection integrates the America’s Cup logo with a graphic V, originally created by Gaston-Louis Vuitton, the founder’s grandson—perfect attire for Barcelona this fall.
The Louis Vuitton Cup will see challengers racing in 23-m AC75 foiling monohulls with advanced features like wing-like sailing hydrofoils and a soft wingsail. The races will run from Aug 29-early Oct, with the winning challenger facing Team Emirates from Oct 12-27 in a best-of-13 series.
Louis Vuitton has been a key sponsor of the America’s Cup since 1983, the world’s oldest international sporting trophy. This year, Vuitton has elevated its involvement to become a title partner of this prestigious competition. The America’s Cup is notable for having the longest winning streak in history—131 years—after American yachts won the first 23 competitions until the New York Yacht Club was finally defeated by the Royal Perth Yacht Club’s Australia II challenger.
