LVMH has promoted board member Anne de Vergeron as the new CEO of fashion house Repossi. An experienced investment banker, De Vergeron joined Repossi four years ago, when LVMH bought its first stake in 2016. In May 2019, LVMH acquired majority control on Repossi. Founded in Turin in 1950, the house has been guided for the past decade by Gaia Repossi, the fourth generation of the family. It now plans to roll out own e-commerce platform in February. The online platform will have 30 signature; statement pieces whose prices will range from €600 for ringsto €30,000 for some pavé versions. The fashion house will reserve its more precious items of jewelry for its physical stores.
Repossi has already been retailing online with few e-tailers, albeit with limited selections: Dover Street Market; Net-A-Porter; Matches and the websites of Selfridges, Saks and Bergdorf Goodman. The brand remains resolutely design forward. It has collaborated with Flavin Judd of the Donald Judd Foundation to revamp the brand’s historic boutique in Monaco. It has two flagships – Paris and Monaco – and four other shop-in-shops.
Worldwide, Repossi sells with 50 stockist having reduced its distribution during the pandemic to focus less on wholesale.
