Lycra has been successfully growing its branded differentiated fiber business for 60 years but has had particular success in the last five years in shifting from a mix of commodity and differentiated fiber business to nearly all differentiated or specialty fibers.
Lycra is now owned by China-based Shandong Ruyi. This has given the brand a chance to be totally independent and committed to the industry–to be faster, more nimble. Much time has been spent connecting with customers with renewed vigor on Lycra products and the company’s role in the market as a supply chain innovator and facilitator.
Lycra is at the forefront of stretch denim and the athleisure trend that followed getting its name known through the intimate apparel and swimwear sectors. Product innovation, long at the core of the company and what set the Lycra brand apart from other spandex and elastane companies, is even more of a focus now. The company is even more committed to bringing out category-changing products that create premiums for its customers. One of the newest innovations is Lycra Fitsense, which allows Lycra fiber technology to be screen-printed onto a fabric or garment for targeted support. Lycra Fitsense allows designers to create lighter weight, breathable, cooler fabrics that offer targeted compression and support.