Mango, the renowned European fashion brand, is embarking on a significant expansion in the United States in 2023. With a focus on the western and southern regions of the country, Mango plans to open more than fifteen new stores, including its debut in states like Georgia, Texas, and California.
As Mango celebrates the successful first year of its flagship store on New York's Fifth Avenue, the company is determined to establish a strong presence in the US market. This endeavor involves the launch of new stores in cities where Mango currently has no presence, such as Los Angeles, San Diego, Houston, Dallas, San Antonio, Atlanta, Glendale, and McAllen. Furthermore, the brand aims to enhance its existing presence in states like Florida.
This strategic expansion demonstrates Mango's dedication to expanding its brand and reaching a broader customer base across the United States.
The planned store openings for this year include several locations in the state of Texas. Mango will open stores in prominent shopping malls such as The Shops at La Cantera in San Antonio, Galleria Dallas in Dallas, La Plaza Mall in McAllen, Memorial City Mall and Baybrook Mall in Houston, among others.
Mango's expansion also extends to the state of California, where the brand plans to establish new stores in Glendale Galleria in Glendale and Fashion Valley in San Diego. Additionally, four stores will open in Los Angeles: Brea Mall, Victoria Gardens, Los Cerritos, and Beverly Center, located in Beverly Hills, the exclusive neighborhood frequented by Hollywood stars.
These new stores will exclusively carry the Mango Woman collection, except for the store in the state of Georgia. Located in the Perimeter Mall in Atlanta, this store will have a selling space of 570m2 and will offer products from both the Woman and Man lines.
All of the new stores will showcase Mango's Mediterranean-inspired store concept, New Med, which reflects the brand's spirit and freshness.